Bawadi Mall winds up ‘Win Daily’ shopping campaign that attracted participation of 400 outlets
Bawadi Mall, the largest in Al Ain city, has brought to a close its annual ‘Win Daily’ shopping campaign.
This campaign generated overwhelming response from visitors and shoppers in the first four months of 2014. Daily vouchers, redeemable in more than 400 outlets across Bawadi Mall, were offered throughout the campaign.
Bawadi Mall attracted more than 1,326,269 visitors during the 47-day ‘Win Daily’ campaign. The mall expects this number to increase further in the coming period, due to an encouraging response from nationals, expatriates and tourists.
Syed Kamran, Bawadi Mall said: “We invest a significant portion of our marketing budget in this annual campaign. The results are impressive as reflected in the increased footfall at the mall in particular and Al Ain city in general.”
“We timed this year’s Win Daily campaigns during peak periods as it coincides with many occasions and festivals centered round shopping, enabling shoppers to benefit from discounts on products as well as enter the Win Daily draw,” Syed Kamran said.
“The daily prizes helped attract hordes of visitors, because many visitors do not have the patience tracks campaigns that stretch for weeks or even months. Bawadi Mall believes in the concept where a visitor can win the same day with the results being announced during peak shopping hours each evening,” Syed Kamran said.
Bawadi Mall has been organising similar shopping campaigns since inception in 2009, achieving steady growth in number of visitors and thus emerging as one of the best shopping destinations in the region.