BCI Group introduces first Halal Nail Polish in the Middle East
BCI Group, the main sponsors of Beauty World Middle East 2014, introduces the first Halal Certified nail polish in the Middle East. Catering to the needs of many nail lovers, BCI will reveal its new Emirati brand to consumers of special interest at the Beauty World Middle East held between 27 and 29 May 2014.
Highly influenced by the Middle Eastern culture, where Islam requires women to remove their nail polishes before praying 5 times, the reason being it prevents contact of water with the skin, this new brand of nail polish aims at women who now can now enjoy wearing it with no limitations. Increased water permeability of this local brand will allow water to penetrate to the nails.
Kawthar Makahlah Al Shamsi, founder of the BCI group said, “We are extremely pleased with this new launch in the UAE, at the largest international trade fair for beauty products. We see this opportunity as a platform to showcase our innovative brands as well engage ourselves with people from our industry. The Emirati nail polish will now add a touch of vibrance to the routine manicure of women, which can stay for as long as they want.”
Available widely in the range of classic and unique shades, the product is equipped with care for the hands and feet of Nailaholics with high quality and affordability.