Dubai, the pioneer in elegance and originality embraces the International brand Bang & Olufsen
The International brand Bang & Olufsen launched its newest innovation “BeoVision Avant” in the UAE in a special reception held at the Royal Mirage-Dubai for the media and the specialists in audio electronics.
Bang & Olufsen was keen to start the first marketing journey of its new product ” BeoVision Avant ” in the UAE in Dubai which is positioned as a pioneer in elegance and keeping up with the latest trends and the newest technology developments in the world. The party was attended by several dignitaries in the audio technology: Shakeel Hussain Head of Marketing, Expansion Markets, Thomas Benjaminsen, Retail Technical Consultant Bang & Olufsen UK, Valerian Lobo, General Manager of Music Center- Sole Agent bang & Olufsen UAE, and Ivan Joseph, Managing Director of Clear Technologies L.L.C.- Dealer Bang & Olufsen Abu Dhabi.
Bang & Olufsen wished to transit the UAE region with the BeoVision Avant through the Dubai gate, the city that is characterized always by all the newest innovations and in line with the latest fashion trends.
With the innovative BeoVision Avant, Bang & Olufsen redefines the television’s place in the home. Sublime Ultra High Definition (4K) video performance and jaw-dropping acoustic authenticity are built in. But BeoVision Avant also amazes with magical convenience based on a strong understanding of how we want to live with the television – and how high-end multimedia entertainment can go hand in hand with uncompromising design.
At Bang & Olufsen, innovation begins with understanding user needs before merging technology and craftsmanship to deliver design with lasting value.
Case in point: BeoVision Avant, the company’s latest television. Based on Bang & Olufsen research and innovation, this flagship entertainment centre has the muscle and finesse to deliver breath-taking performance when family and friends gather around it. But it also has the good manners to blend in to the living room – and with the family’s lifestyle – when people choose to do something else. And because it was conceived to last in a changing digital world, it is ready and able to work seamlessly with all the devices and content sources anyone in the family might want to use – with none of the complexity.
According to CEO Tue Mantoni, BeoVision Avant was created to provide discerning homeowners the ultimate in authentic performance, intuitive simplicity and convenience.
“Our research shows that consumers want more and more from their televisions,” he explains. “People are pressed for time, and they want entertainment that just works so they can focus on it – and each other – rather than the technology itself. BeoVision Avant delivers on all counts. The name Avant is a nod to our most successful TV to date, the Avant launched in 1995. Just as the first Avant was a game changer in an analogue era, we believe the new BeoVision Avant will set the standard for what should be expected from a television in the future”.
Magical mechanics and convenience
In the Bang & Olufsen tradition of taming technology in the service of simplicity, BeoVision Avant introduces a number of innovations that build new bridges between electronics and magical movement.
To make such amazing sound possible from a flat screen television, the designers have created a discrete but powerful sound panel that unfolds when the television is on, then retreats inside when you turn it off. The sound panel’s movements are coordinated with those of the new stands so the television is ready for viewing and listening in one choreographed flow.
BeoVision Avant’s innovative stand program includes wall, floor and table options which make integrating even a very large television into the home décor easier and more flexible than ever before. The concept vision was to create a TV which stays in the background of the living room when turned off and wakes up to action and takes centre stage when turned on. Rather than arranging your room around the television, the new stands turn the television toward you when you want to use it – then back in place when you have finished viewing.
Spectacularly authentic sound
As you would expect from Bang & Olufsen, BeoVision Avant sounds extraordinary right out of the box. But be prepared to discover just how good a television can sound with no fewer than eight driver units and eight dedicated amplifiers built in.
The sound panel that magically glides from the television when it is turned on performs brilliantly on its own. If you want to connect external speakers to create a true surround sound experience – either wirelessly or wired – it could not be simpler with the integrated 7.1 surround sound module.
Exquisite video performance
A new Chromatic Room Adaptation feature analyses ambient light from two sensors, and adjusts the screen to compensate for the room’s colour tones. High-grade anti-reflection coatings on both sides of the screen dampen reflections by 98%.
Introducing the unique BeoRemote One for personalised settings
The new BeoRemote One introduces the “MyButtons” feature which enables the user to create up to three personalised settings available at one simple touch. A setting can include channel, volume setting and even stand and directional positioning of the TV. This allows you to recall all settings by the touch of one button.
Connection to Bang & Olufsen wireless speakers via the built in Immaculate Wireless Sound solution is as easy as turning on the television. Fully internet ready, and with room for Apple TV and a hard disk drive to be hidden within the back panel, BeoVision Avant is also the perfect hub for web-based content.
BeoVision Avant is available in 55″ from May 8 2014, and will be on sale exclusively at Bang & Olufsen stores. Recommended price AED 44,130 for BeoVision Avant 55″ including BeoRemote One. Placement options on wall, table or floor starting from AED 8,810.
For more information please contact:
Links Arabia Advertising
Senior Account Manager
Phone: +971 50 246 2268
Fax: +45 96 84 50 33