Eton Institute partners with Telr to create a safe, easy and secure online payment solution for its subscribers

September 22, 2014 11:28 am


Online shopping is growing in popularity in the UAE and the nation is ranked first in e-commerce sales with a total of $2 billion in 2013, which represents more than half of the total GCC e-commerce spend. However, there is still seen a general reluctance in the country to making payments online, mainly due to lack of secure and simplified payment options.

Taking a step to reach out to its customers online, Eton Institute, the UAE’s largest language training and professional development provider, has partnered with Telr, the most innovative payment gateway in the MENA region, to offer its community of learners a fast, easy and secure payment method that accepts payments in Dirhams, the UAE’s official currency.

Through this partnership, Eton Institute takes a significant step forward by offering an Online Payment Solution that is quick and simple and does not require the user to create unnecessary accounts, which has proved to be a hindrance in accepting online payments until now. Notably, very few training institutes in the UAE accept payments in UAE Dirhams and Eton Institute is among the first to offer this service to its customers.

“Online payments are no longer a luxury but a necessity for any small to medium business. It’s safe, convenient and saves time for the user, which is always appreciated. Although we have been accepting online payments (in Dollars) for the last eight years through PayPal, we are grateful to our partner, Telr who has now made it possible for us to accept payments in UAE Dirhams,” commented Moaz Khan, Marketing Director at Eton Institute.

“We are delighted to be partnering with Eton Institute and helping them to accept payments for their educational offerings in UAE Dirhams. The ability for consumers to purchase online in their own currency is key to increasing adoption of online payments in the region. For Eton Institute’s subscribers, the ability to pay online in UAE Dirhams will make the process of enrollment much faster and more convenient,” added Phil Hosking, Chief Operating Officer at Telr.

Eton Institute, which also offers mobile apps for language learning will further be exploring opportunities, with the support of Telr to adopt innovative payment channels, such as mobile commerce and in-app purchasing to process payments through its mobile apps.

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