Firefly car rental brand launched in the UAE
Firefly, the most affordable car rental company in the US and Europe, has been launched in the UAE by Al-Futtaim Automotive Group.
Firefly’s first UAE branch is strategically located in Dubai’s Umm Ramool area off Airport Road where customers can collect their vehicle. The UAE becomes the first country outside the USA and Europe to offer Firefly’s unique proposition which is the world’s fastest growing car rental franchise and particularly popular amongst customers of the leisure and holiday segment.
Al-Futtaim Automotive Group have confirmed that additional Firefly branches will be added across the UAE over the next few months to cope with anticipated growing demand for the company’s services. Firefly offers highly competitive rates due to its no-frills policy, high volume approach and limited footprint.
Established in the US and introduced in Europe in 2013, Firefly has experienced rapid growth and international acclaim for its services around the globe, and today is present at 50 locations across seven markets.
“The opening of Firefly’s first UAE branch is a milestone in the brand’s young history as it marks its entry into a booming market with an extremely promising future in tourism, especially with Dubai’s Expo 2020 success and the government’s plans to double the number of annual visitors in the run-up to the event,” said Sunil Kumar, General Manager, Rental Operations, Firefly.
Firefly, which is the fastest growing car rental company in the USA and Europe, offers competitive UAE market rates on daily, weekly and monthly rentals with the option of car delivery to customers requesting the service.