Jordan’s Fashionista’s impressed by Panasonic’s diverse line-up of beauty products

May 4, 2014 9:24 am


Panasonic has been constantly endeavouring to develop and enhance its women’s line-up of beauty products, by offering a range that not only complements the lifestyle but also improves the daily beauty routine. In line with this and with the aim of empowering beauty, Panasonic’s stylish, compact and portable beauty products were unveiled for the fashionista’s in Jordan.

Showcased at a dazzling ceremony and held under the theme “Always Carry Beauty With You”, the event provided an ideal platform with live demonstrations, giving first-hand touch & feel of the products which was attended by the fashion conscious Jordanian women in large numbers.

With the launch of its entire beauty line-up, providing women with a total beauty solution, the products demonstrated included Panasonic’s bath beauty solution comprising of the latest epilators, mobile beauty solutions comprising of the latest upper –lip and eyebrow trimmer, rotating eyelash curlers and the trendy nail care products and last but not the least, the healthy hair beauty solutions comprising of the Hair Styler, Hair Dryer and the Hair Straightener.

Commenting on the launch, Mr Avo Tutunjian, Director, Panasonic Marketing Middle East & Africa, said, “Jordan is considered as a lucrative market for personal care and grooming products and we wanted to create an ambience where our esteemed customers could not only get a glimpse of our expansive beauty product line-up but could also test and try it. We are extremely glad that through this launch we have unveiled our aesthetically designed beauty products to meet the aspirations of our fashion conscious consumers in Jordan.”

From the bath beauty solution, the new epilators showcased enabled faster epilation with lesser pain and foam and its special unique feature of a double disc and an LED light to help remove hair quickly and smoothly. The models demonstrated included ES-WD74, ES-WD71, ES-WD42 and ES-EU20.

Moving forward to Panasonic’s hair beauty solutions, Panasonic’s Hair Beauty has moved forward from beauty to a healthy solution. Its exclusive technology nanoe beauty products, EH- NA65 Nanoe hair Dryer, nanoe hair straightener EH-HS95 were also showcased at the event. The nano-sized ion particles(pH5.5) contains 1,000 times more water than negative ions and they penetrate into the hair, scalp and skin more effectively, hence keeping them moisturised longer leaving you with more stronger and healthy hair; even in dry Middle East conditions.

KE-30 – the latest Ionity Hair Styler was also demonstrated. This hair styler not only comes with the latest Ionity feature enabling shiny and long lasting hair style, but is powerful with a 1000 watt capacity and comes with various styling heads as well. The easy to carry and portable Upper-lip and Eyebrow Trimmer – ER-GN25 on the other hand enables easy usability for face or body with a dual edge razor, is extremely portable and comes with a washable head, enabling easy maintenance. And last but not the least, the 360 degrees rotating eyelash curler – EH-SE60 and some trendy nail care products ES-WC30 and ES-WC20 were also big hits and highly appreciated.

Commenting on the product line-up and live demo, one of the attendees – Mrs. Rasha, said, “We all benefited from this product demo, now we are more aware about the unique technologies provided by Panasonic products and its benefits to our beauty care; I am encouraged now to attend any further event you may organize with my friends to know more about your enhanced technologies.”

Panasonic will make these products available across Jordan through all leading electronic outlets & dealer stores and TransJordan showrooms.

For more information please contact:
Padma Venu
Corporate Communications Department
Panasonic
Tel: +97148862142

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