Madi International brings international star brand Goldwell to Qatar
Madi International – one of Middle East’s leading salon and beauty center suppliers which distributes reputed and professional beauty brands, has announced the launch of international star brand Goldwell in Qatar.
This follows the unveiling of the German brand during the annual ‘Walk of Beauty’ event, the biggest hair-show in the Middle East region, held in Dubai between May 27 and 29.
Goldwell’s superior and innovative products for all hair types and hair needs have gained the brand an international recognition of high-end salon professional profiles. Ranging from very advanced coloring systems, hair care products, customizable kerasilk treatments, styling to perm products for men and women, Goldwell’s exclusive and innovative depot can coloration technique sets a benchmark in the world of hair dressing and will certainly add to the profile of high-end Salon Professional hair-care services in Qatar.
Mr. Maher Makarem, General Manager – Madi International Qatar, said, “The launch of Goldwell in Qatar comes amidst wide emphasis on hair related products in the region. The beauty sector, in general, and the hair care sector, in specific, is witnessing an ongoing growth as Qatari women are steadily searching for the right hair care products in professional salons. Hence, Madi International is proud to bring Goldwell to Qatar and we are very confident that the brand will add value to the profiles of high-end salons in the country.”
He added, “This is just the beginning for Goldwell in Qatar and we will be organizing more events and customer interface in the coming months to introduce this world-class technology to everyone in Qatar. Goldwell is known for its innovative, contemporary, and professional hair care products which encompass a wide range of coloring, smoothing, texturizing and many other hair related products and we are sure it will add its unique touch to the hair-conscious customers in Qatar.”
Mr. Makarem also visited the Goldwell manufacturing facility in Germany along with some of Madi International’s prestigious clients for a first-hand experience about the brand. The visiting delegation was impressed with the world-class manufacturing and processing standards at Goldwell and its strong reputation in Germany, besides appreciating the warm hospitality of the hosts.
Goldwell’s innovative solutions and exceptional product technology has turned the market head over heels and this explains why the brand has been the exclusive partner for worldwide hairdressers. The brand is expanding globally and has established a network of training centers all over Europe to help bring the brand closer to its clients.
As part of Madi’s plan in responding to market needs, they launched Goldwell in Qatar, which is now added to the wide array of brands that Madi has launched in the past few years such as LCN – the world’s leading manufacturer of cosmetic nail products, across the Middle East, had been ranked Europe’s number 1, and MAVALA, THALGO, NASHI, Argan and many more.
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Shadi Abou Assi
Into All Marketing Solutions