Majid Al Futtaim collaborates with toy maker Hasbro to bring Monopoly board game to life
Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across MENA, has partnered with one of the leading, global-branded play and entertainment companies in the world, Hasbro.inc to bring the region’s first ‘living’ Monopoly game to Dubai this summer.
Presented in a larger-than life format, fans of the world’s best-selling game will be amongst the first to play a live-sized Monopoly game, branded with some of the UAE and Majid Al Futtaim’s most iconic attractions and destinations. This unique attraction will feature in all three malls from June 13-26 in Mall of the Emirates and City Centre malls in Deira and Mirdif.
“The strategic partnership between Majid Al Futtaim and Hasbro, Inc. is the first in the region. Driven by the core values of each entity, our collaboration aims to achieve the same objective – for Hasbro.inc to fulfil the fundamental need to play for children and families, and for Majid Al Futtaim to create great moments for everyone, every day. Through our partnership with international organizations, we demonstrate our commitment to boosting the scale of the memorable experience that we want to provide to our guests,” said Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim.
A lot bigger than the table-top version, Monopoly, the American-originated real estate game is tailored to each mall and UAE in general, which will attract shoppers and visitors’ attention. Players can draw life sized chance cards or stay behind bars in a real life 3D jail – these are just a few of the fun elements that will add attraction. Complementing the original strategy game where investment and properties are key to success, mall retailers – Ski Dubai, iFly, Magic Planet, Soccer Circus, Little Explorers, Aqua Play – are also involved in the game, where players can win instant prizes when they land on the partners’ designated properties.
Adding to the fun and memorable experience, souvenirs to capture the moment will also be available such as photo opportunities with the iconic Mr. Monopoly and a Monopoly-themed manicure for the ladies.
For further information, please contact:
The Portsmouth Group at +971 4 369 3575