Man’oushe Street signs master franchise agreements for opening of 90 new branches across 5 markets
Man’oushe Street, a popular Middle Eastern eatery that serves traditional, home-styled street food, has announced the signing of its first batch of master franchise agreements that will see the upcoming opening of 90 new branches across 5 markets-covering Europe, Egypt and UAE.
Leading global group, Wadi Degla Holding, has signed a franchise agreement for the opening of 35 new Man’oushe Street branches in Europe, covering key areas like Luxembourg, Belgium and the Netherlands, and 50 new branches in Egypt. Man’oushe Street has also signed a franchising deal with UAE-based BLOOM Restaurant Management, for the establishment of five new branches in Abu Dhabi, which is set to open its first location in the next few months. The opening of these 90 new facilities is expected to follow the success and overwhelming response generated by Man’oushe Street’s nine original branches in the UAE.
According to Man’oushe Street senior executives, Wadi Degla will be investing over $30m for its local operations and international expansion until 2019. Meanwhile, the BLOOM Restaurant Group is looking to invest Dhs4m or the opening of five new branches in Abu Dhabi over the next four years. The signing of these new franchise agreements proves to be both timely and strategic as recent industry reports have revealed that the UAE’s fast dining segment is forecasted to grow from $0.2bn in 2013 to $0.4bn in 2017. Since the opening of its first branch in Mizher in 2010, the company has posted excellent performance Year-on-Year (YoY). In fact, from 2012 to 2013, Man’oushe Street has gained 100 per cent sales growth, which clearly reflects the company’s growing popularity as a highly preferred dining venue.
“We are very pleased at the overwhelming response that we have been receiving for Man’oushe Street-which has now become a highly preferred choice for healthy and filling meals in the UAE,” said Jihad El Eit, Founder and CEO, Man’oushe Street. “With this in mind, we have now embarked on a new roadmap towards the further development of the Man’oushe Street brand. These landmark franchise agreements with Wadi Degla Holding and the BLOOM Restaurant Management not only reflects our growing popularity but also marks a great step forward for our move to expand and strengthen our presence. Looking to add more Man’oushe Street branches in the global map, we are now currently working on potential franchise deals in Saudi Arabia, the US, India and the UK,” he added.
The new franchising agreements will include the training of new employees and the regular supply of all raw materials needed for the operations of the new branches from the central kitchen. Man’oushe Street will also conduct regular quality audits and inspections to ensure that these new franchises will continue to maintain the high-quality of service, food and its facilities that Man’oushe Street is known for.
“Wadi Degla is proud to be part of the first batch of franchise partners for Man’oushe Street. Our plans to open 85 new branches across Europe and Egypt is inspired by the aim of bringing Man’oushe Street’s signature menu of mana’eesh, bureks, wrap sandwiches, pizza and sweets to these new areas. Our first store, which we plan to open next month, will be located in Cairo and then three more locations by the end of June and one branch in Europe by September 2014. Our target is to have all 85 stores to be operational in five years time,” said Ahmed Amin, Deputy CEO, Wadi Degla Holding.
“BLOOM Restaurant Management remains upbeat that our plan to open five new branches across Abu Dhabi will also result in the same overwhelming response that it has received in Dubai. Man’oushe Street’s signature offerings will definitely be a crowd favorite in the UAE capital-a winning combination for those who want a fast meal that is nutritious yet light on the budget. We are fully committed to working closely with Man’oushe Street to ensure that we retain the mark of excellence that it is famous for,” concluded Mowaffaq Al Sabbagh, CEO, BLOOM Restaurant Management.
For more information plesae contact:
CommuniGate Middle East
PO Box 500270, Dubai, UAE