Notions Group branches out into the Americas through Ziyad Brothers deal across 48 states
Notions Group, one of the fastest growing food manufacturers in the Middle East region announced that Ziyad Brothers, one of the largest importers & distributers of Mediterranean/Middle Eastern foods in North America, has added its signature brand, Chocodate the guilt-free Arabian delicacy – made in Dubai -to its grand portfolio of brands that include Kraft and Nestlé.
The deal which comes to fruition in response to growing global demand for the Chocodate brand marks Notions Group’s entry into the US market and will see a product that has become synonymous with Dubai, make its way to fans across North America.
“We are very excited about this agreement and strongly believe Ziyad Brothers is the right partner to help us present our brand to the right audiences,” commented Notions Group Founder & CEO, Fawaz Masri.
“We had held off on entering the USA until we found the right partner with an established track record such as Ziyad Brothers. We look forward to many years of business and mutual success for all.”
The Ziyad Brothers partnership will revolve around distributing to the core ethnic arena, as well as developing distribution to mass market supermarkets across North America; “Our customers have become accustomed to high-quality products imported from all parts of the Middle East and it gives us great pleasure to add this signature brand to our portfolio,” affirmed Nassem Ziyad, Ziyad Brothers, General Manager.
Distributed in more than 50 countries around the world and sold individually to consumers through an alliance with FedEx, Chocodate™ is slowly becoming a global brand sought out by consumers across the globe.