O’right launches in Middle East
In the last decade, O’right has taken Asia – and more recently the US – by storm and now the premium organic hair-care brand has been launched in the UAE.
The pioneering brand’s philosophy is simple: to develop green Hair Care Products and raise awareness for environmental protection to ensure future generations a sustainable life.
O’right products are manufactured from EcoCert and USDA Organic ingredients using reclaimed water, solar power and wind energy at the O’right Green Factory HQ in Taiwan.
Even the packaging is impeccably green! The brand boasts the world’s first salon packaging that grows trees and flowers. The innovative ‘tree in a bottle’ and “seeds inside” concept boxes are made from biodegradable material that are printed with soy ink and come infused with seeds that grow when the packaging breaks down!
It is thanks to these revolutionary ideas that the brand has achieved a slew of illustrious environmental awards, including the world’s first shampoo to be certified as ‘Carbon Neutral’ and the world’s first cosmetics company to be certified as ‘Carbon Neutral’.
“We are delighted to have launched such a pioneering & environmentally-conscious brand to the UAE,” said Ammara, Marketing Manager O’right UAE. “Given the UAE’s love of beauty coupled with its progressive attitude, we think O’right will be a popular addition to the Hair Care market,” Ammara added.
Discover more about the revolutionary hair-care products & treatments by visiting Stand 2A42 at Beautyworld Middle East.
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