Ras al-Khaimah tourism revenues grow 12 per cent in 2015
Ras al-Khaimah, the northern emirate of the UAE, has seen a 12.4 per cent year-on-year increase in total tourism revenue in 2015.
Ras al-Khaimah Tourism Development Authority (RAKTDA) on February 2 said the industry indicators highlight that the emirate’s tourism sector witnessed a positive performance last year.
With a six per cent jump in the number of footfalls, which topped 740,383, the key indicators, including room revenues, F&B revenues, RevPAR and occupancy rates, showed year-round positive growth.
The hotels in the emirate reported a 14.4 per cent increase in F&B revenues, the highest increase in four years, while room revenues were the highest in five years, up 12.1 per cent
The UK and India emerged as the fastest-growing source markets, as visitor numbers from these countries rose by 24.7 per cent and 80 per cent, respectively. Meanwhile, domestic travellers accounted for 47.7 per cent of total visitor numbers.
The authority says the emirate has been ramping up efforts to promote its tourism industry to a more diversified international audience under the vision of HH Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras al-Khaimah.
“These results demonstrate steady growth over the past four years and place Ras al-Khaimah firmly on track to achieving our vision of one million visitors by the end of 2018. In 2016, we will further enhance our efforts to steadily diversify our visitor demographic and focus heavily on showcasing Ras al-Khaimah’s global appeal through strategic partnerships with leading industry stakeholders and targeted in-market promotional activity,” says Haitham Mattar, CEO, RAKTDA.