Rasasi Perfumes eyes major expansion in Qatar; to take market by storm with unique fragrances
With a growing youth population and a high disposable income, Qatar also has the highest per capital Gross Domestic Product [GDP] in the world. In a region where the average individual consumption of perfumes is estimated at $380, Qatar ranks among the leading spenders in the cosmetics and perfume sector.
It is natural that a leading perfume brand like Rasasi Perfumes is eyeing aggressive expansion in Qatar, given the fact that Qatar is a prominent player in the Middle East perfumery market, which is set to touch the $10bn mark by 2015 according to a study by the Arabic Perfume Association.
The company plans to open new stores during the year and beyond. Rasasi currently operates 8 stores in the Qatar, spread across Doha City Center, Al Shafi, Azeeziya, Al Nasr, Al Saad, Al Warka etc Rasasi’s expansion is part of its strategic growth plans to remain at the forefront of the beauty retail industry by consistently expanding its reach across the region and making it more accessible to its customers.
Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “The perfumes sector in Qatar offers tremendous potential for growth, amidst a huge potential in other parts of the Gulf. Qatar is a strategic growth market for Rasasi Perfumes, and we see a massive growth opportunity in the country. We plan to have more stores strategically located within the Sultanate, which would be more accessible to our discerning customers and meet their varied requirements.”
Rasasi’s business has grown steadily over the years since its inception nearly 34 years ago and has been successful in operating over 115 stores across the region – in United Arab Emirates, Oman, Bahrain, Kuwait and the Kingdom of Saudi Arabia. Rasasi stores are conveniently located at prime locations across all the countries, which are easily accessible by end-users and customers.
Shadi Abou Assi
Into All Marketing Solutions
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