Samsonite spreads footprint across Riyadh; unveils 2 new stores
Reinforcing its aggressive expansion plans across the Kingdom of Saudi Arabia in particular, Samsonite Group – the worldwide leader in travel solutions – has announced the opening of two new showrooms in Riyadh.
The new stores, strategically located on King Abdullah Street [1200 square feet] and Al Orooba Street [800 square feet], are part of Samsonite’s strategy to be accessible to its customers. Both stores showcase the entire range of Samsonite luggage solutions including the latest business collection, backpacks and travel accessories.
Samsonite currently operates 17 showrooms in Saudi Arabia. Samsonite has also unveiled plans to open 10 more showrooms in KSA in the next two years, underscoring its confidence in KSA and growth potential on offer in the country.
In his comments on the new stores, Jai Krishnan, Vice President Middle East, East Africa & SAARC. at Samsonite, said: “We are extremely bullish about our expansion in Saudi Arabia and the new stores reinforce our ambitious growth plans. There is a huge potential in KSA for world-class luggage solutions, and we are happy to provide accessible stores at strategic locations. Saudi Arabia is a key market in our growth plans, and our expansion coincides with our biggest sales season – summer, when traditionally we see an upswing in the demand for our luggage.”
He added: “We aim to further enhance our retail footprint in the country, with more stores in the near future. Through this aggressive expansion, we plan to further our legacy of leading the travel industry to new levels of innovation, not only in KSA but also across the Middle East in the years to come.”
Samsonite, which was established in 1910, has grown from a small company with 20 employees in Denver, Colorado, into a global corporation.
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