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Tommy Hilfiger launches ‘Hilfiger Collection’ in Middle East

May 29, 2014 12:41 pm

Straight off the New York Fashion Week Runway show, Tommy Hilfiger launches the brand’s most celebrated, trend-driven range, ‘Hilfiger Collection’ to satisfy the growing demand for the brand’s higher-end collections by region’s fashion conscious shopper.

For the first time ever, the collection showcased at the Tommy Hilfiger show at New York Fashion Week will be made available for retail exclusively at the brand’s flagship store in Mall of the Emirates. This season the collection has been extremely well received by editors and celebrities alike. SS14 has seen the likes of Rita Ora sporting the Hilfiger Collection.

The ‘Hilfiger Collection’ celebrates endless summer with a colorful, sports-inflected collection that captures the ease and youthful attitude of Cali style. “It’s Melrose to Malibu,” the designer said, “The West Coast represents a golden era of surf, sport, and optimism,” designer added.

With the sun-kissed West Coast in mind, Hilfiger designs in a palette that ranges from saturated brights to sun-washed pastels. To iconic American classics like the polo, barracuda jacket, sports jersey, and bowling shirt, he adds a vibrant postmodern spin. For spring, tailoring is given track-pant ease and executed with a soft hand in subtly detailed denim and chambray. Suiting is punched up with color, and eye-catching, custom Hawaiian prints enliven fluid silhouettes.

Scuba, surf, and skate references are borrowed from the active lifestyle native to the Golden State, and athletic details are artfully incorporated throughout. The collegiate polo is reimagined as a zip-closed minidress in innovative neoprene-bonded leather; silk jogging shorts have grosgrain detailing; scuba jeans are a surf/turf hybrid. The graphic color-blocking and overlock-stitching throughout is inspired by wetsuits and surf boards. Swimwear is designed to segue easily from beach to town. The vibe is trad meets rad; the look, all-American.

The SS14 Hilfiger Collection is now exclusively available at the brands store at Mall of Emirates.

For more information please contact:
Sana Ali Khan
Impact Porter Novelli
Tel: +97143304030
Fax: +97143304031
E-mail: s.alikhan@ipn.ae

Nada Baroudi
Impact Porter Novelli
Tel: +97143304030
Fax: +97143304031
E-mail: n.baroudi@ipn.ae