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Winners of inaugural Transform Awards MENA reveals

June 3, 2014 4:35 pm

Eighteen outstanding regional ad, branding and creative agencies became the first ever winners of the inaugural MENA edition of Europe’s prestigious Transform Awards.

Close to 250 executives from the branding, advertising, digital and the communications sector attended the ceremony held at the JW Marriott Marquis hotel in Dubai, where the Middle East’s most respected imaging experts vied for the highly-contested ‘best in class’ titles.

Commenting on the success of the opening awards ceremony, Andrew Thomas, Founder of Transform and Managing Director of Cravenhill Publishing, publisher of the European Communicate magazine, said, “We’re absolutely delighted with the response to the first Transform Awards in the region. There is a tremendous amount of work in the rebranding, repositioning and brand transformation space and we see huge potential for growth in the coming years. As we’ve seen from the awards, the level of talent in the region is quite outstanding and we seriously hope that the Transform Awards will set a brand industry benchmark to take it to the next level.”

The judges who reviewed and evaluated the categories included Editor-in-Chief of Branding Magazine, Flavia Barbat, Patrick Lloyd-Bradley, Brand and Marketing Communications Director for averda International, Ammar Elkurdi, Brand Manager for Volvo Cars, and Stephen McCallion, Global Head of Marketing and Communications, Abu Dhabi National Energy Company.

Fellow judge, Syed Abdul Karim Tanveer, Director of Brand Experience, Mobily, said, “The Transform Awards are a great platform to celebrate the best from the world of branding. It is a wonderful opportunity for talent in the MENA region to be recognised for their work. This is key to inspiring others and helping the industry to evolve and mature.”

Alongside the awards, Transform MENA held a full day conference attended by close to 100 branding and communications professionals from the MENA region. The conference included an impressive line-up of sessions discussing the most successful rebranding, repositioning and brand transformation projects globally and in the MENA region. The event also saw the launch of Transform Magazine, a global publication on brand development.

For further information, please contact:
Priscilla Stanley
Ketchum Raad Middle East
Tel: +97144258888
Email: priscilla.stanley@ketchum-raad.com

Kurt Parry
Ketchum Raad Middle East
Tel: +97144258888
Email: kurt.parry@ketchum-raad.com