Chesterton Global Ltd, the owner of international property consultancy and estate agency Chesterton Humberts had announced in February that it will be de-merging the company to form two limited companies and investing heavily into new systems, strengthening its online presence, and expanding its office network. Already with a large network of over 70 offices the company is forming two separate businesses: ‘Chestertons’, which will focus on the company’s 29 London offices and 20 international branches; and ‘Humberts’, which will operate the 24 existing branches outside of the M25.
Following the demerger announcement the new ‘Chestertons’ brand was unveiled at an exclusive event in London. The launch of a new website, a number of senior appointments, improved back-office systems, exciting new sponsorships, plans to further expand the branch network and areas of expertise are all part of the global rollout this June.
Featuring a bold logo with a unique device on the ‘n’, the new Chestertons brand retains the company’s distinctive purple colour, but is supplemented with a confident palette of bright colours. ‘Chesterton is changing’ advertising campaign highlighting some of the company’s values has been launched to celebrate the new branding.
Chesterton Global Ltd. CEO, Robert Bartlett comments, “We needed a fresh new brand to celebrate all of the changes taking place within the company and to reflect the business that we are today, as opposed to the business that we were back in 2009, or indeed the business we started out as in 1805.
“The whole company is incredibly excited about the new Chestertons brand and the future of the company focusing on the international markets and I hope our clients and the general public share our excitement when the new branding becomes a regular high street fixture from June.”
“We are delighted to roll-out this new brand personality in the UAE and across the region. We have established a very strong presence in this market and we are confident that this new brand image will further strengthen our position here. We had a great first half and we expect the rest of 2014 to be yet another positive phase for the real estate sector in the UAE, as the construction activities have been put on a fast-track mode,” says Simon Gray, Managing Director, Chesterton MENA.
Chesterton with its Middle Eastern headquarters in Dubai offers a full range of property services, including residential and commercial sales and leasing. In addition, the company provides professional property valuation services together with the valuation of plant and machinery. Chesterton MENA also has a very active international sales division, based in Dubai, specializing in the sale of prime, Central London residential apartments and houses to investors from across the entire MENA region.