RAFAL Real Estate Development, the premier residential communities’ innovator company, announced the appointment of Ahmad Al Shemmari as Chief Commercial Officer, Saudi Gazette reported. Al Shemmari has more than 20 years of professional experience in managing local and global brands. He will upgrade the brand Rafal, its residential communities and the level of service provided to the clients by offering them elite services that meet their needs in addition to the after-sales service that ensures the clients’ comfort and satisfaction. Majed Al Hogail, Managing Director, Rafal, said the company always seeks to attract local calibers who support the company, especially during this strategic period, as we look forward to announce four residential communities at the beginning of 2015, mentioning that these projects will add value to the real estate market. Rafal Real Estate Development Company is considered a pioneer in developing self-sustained residential gated communities. Rafal is eager to enrich and add real value to the real estate products they develop through presenting high quality residential communities with a distinguished environment and a unique life style of living.