Ericsson announced the appointment of Anders Lindblad as head of the newly announced new Business Unit Cloud & IP. Lindblad, currently head of Ericsson’s Region Middle East, steps into the role of Senior Vice President and Head of Business Unit Cloud & IP, effective July 1, 2014.
Throughout his international career, Lindblad has held a variety of positions in business development and commercial operation during his 17 years with Ericsson.
In addition to Lindblad’s appointment, Ericsson also announced the appointment of Arun Bansal, currently Head of Ericsson’s region South East Asia & Oceania, as Senior Vice President and Head of Business Unit Radio.
The newly-created Business Unit Cloud & IP and Business Unit Radio divisions were formed by a split of the current business unit Networks, in a move to accelerate transformation and support growth. Both Lindblad and Bansal are tested leaders with long and solid technical and business experience, and extensive experience from key markets.
Hans Vestberg, President and CEO of Ericsson, said, “Both Anders and Arun are strong leaders with experience from large organizations. They have been successful in driving growth in very competitive environments. We are committed to maintaining our leadership in radio technology while also building a strong position in the cloud and IP space as the market evolves to 5G. I am confident they have the right backgrounds and experience to lead the two new business units with their different business logics and growth opportunities.”
Anders Lindblad said, “Virtualization and cloud will fundamentally change the networks and ultimately the industry. Our leading position in core networks will enable us to also become a significant player in cloud and IP. I am excited to get the opportunity to lead this strategically important work in a transforming market.”
Anders Lindblad and Arun Bansal will remain members of Ericsson’s Global Leadership Team. Successors to them in their current roles will be announced separately.
The two new organizations will be effective on July 1, 2014 with the Business Unit Management team and organizational structure in place.