With experts predicting a $1.2 trillion revenue opportunity from the machine-to-machine (M2M) market by 2020, with an estimated 50 billion connections, the United Arab Emirates is shifting the focus from being an oil-based economy to becoming an advanced technological one, as M2M gains traction in the region. Gemalto, a leader in digital security, will discuss the M2M landscape in the region and the ways that the technology can be utilised in the UAE and the Middle East at today’s M2M Middle East Forum.
“M2M is making a significant impact in the region, especially as businesses begin to understand the benefits of the technology,” said Sherry Zameer, VP Telecommunication Solutions for Middle East & Africa at Gemalto. “One thing is certain, it’s an exciting sector and the growth is real on a global scale. If you can imagine a way in which wireless technology and mobile data can improve operations, and if the business case makes sense, then M2M technology is probably the solution. Utilities, logistics security companies as well as government bodies in the Middle East are looking closely at M2M to gain efficiency and reduce costs while offering enhanced and better services to end users.”
Gemalto has invested heavily in M2M in the Gulf Cooperation Council (GCC) region. In 2012 Mobily, Saudi Arabia’s leading mobile operator, selected Gemalto’s Machine Identification Module (MIM) to deploy M2M services in the power management and transportation industries, with applications such as Smart Grid Metering and Fleet Tracking, the first implementation of dedicated M2M technology in the Middle East. Later in the year, du and Gemalto joined forces to deploy Gemalto’s MIM in what was the first partnership to deploy cutting-edge M2M communication technology in the UAE market.
“The fastest growing vertical markets in the Middle East are transport and automotive, and M2M is being used for fleet management. The security sector is also growing. M2M is used for advanced security and alarm systems as well as in oil and gas, where it enables remote monitoring and management of pumps and equipment in the field,” continued Sherry Zameer.
The M2M Middle East Forum kicks off today and runs until tomorrow at The Address Hotel, Dubai Marina. Gemalto will discuss the variety of M2M technologies being used in the region, focusing on how M2M offers enterprises across a wide spectrum of industries an opportunity to improve productivity and cost efficiencies to gain a competitive edge.
Recognised by Gartner as a key service provider in smart cities, Gemalto also won the 2013 Sesames Award for an M2M solution to protect the Amazon Rainforest.