Morgan Stanley says Apple’s iWatch sales to beat analysts’ predictions
16/07/2014 12:03 am EDT

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US-based financial services firm, Morgan Stanley has said that sales of Apple Inc.’s long-awaited iWatch, expected to be launched later this year, will far outpace expectations of many analysts due to brand loyalty, IB Times has reported. Apple is expected to sell the iWatch for $300, with a 40% to 50% profit margin on each wearable sold, Katy Huberty of Morgan Stanley said in a note. Huberty and her team predict 30 million to 60 million iWatch “sales in the first 12 months of availability, based on historical penetration of past iDevice[s].” Brand loyalty for the iPhone rose from 73% in the last month of 2011 to 90% in March 2014, the report said.

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