Micromax sees itself among top 5 players in MENA over the next 2 years

July 26, 2017 2:57 pm


Micromax Informatics Ltd., the leading smartphone player, launched Canvas 2 (2017) earlier this week further strengthening its product portfolio in the region.

The smartphone that changed the dynamics of Indian smartphone market, post its launch in 2012 is making a grand comeback in its 2017 edition, targeted to disrupt the mid-range smartphone segment.

A perfect amalgamation of performance and style, the new Canvas 2 is the first smartphone in its price segment to come equipped with Corning Gorilla Glass 5.

The company also announced its plan to capture a bigger market share, aiming to be among the top five players in the region, over the next two years.

The strategic collaboration with Corning Incorporated is a unique proposition to the users across the country, to accelerate smartphone adoption.

Building on the unprecedented success and nostalgia of Canvas 2, Micromax aims to give consumers a device with incredible user experience, great specs and other desirable features.

Commenting on the launch, Vikas Jain, Co-Founder, Micromax Informatics said, “MENA is an important market for Micromax and the region is expected to contribute a large chunk to our international market revenue in next two years. We have a significant presence in most of the operational international markets and now our focus is on extending the brand’s reach in the MENA market.

“Backed by a strong product portfolio, we are aiming to be among the top 5 players in the region over the next 2 years. Since our launch in mid-February, we are already available through local distribution in 8 countries and would soon be expanding in other North African markets like Egypt as well. We believe we are well prepared with the portfolio of products and that the products bring consumer expectations to life.”

He further added, “Canvas 2 was the first smartphone that we launched in our Canvas range of smartphones back in 2012, and are excited to introduce the all-new 2017 edition of Canvas 2 for the users in the country.  Our collaboration with Corning has helped us make Canvas2, the first smartphone to offer Corning Gorilla Glass 5 for the mass telecom consumer.”

CANVAS2

Sporting a 2.5D Cover Glass with Corning Gorilla Glass 5, the Canvas 2 gives up to four times better performance in drop failure height than other competitive glasses. The device also delivers the damage resistance, optical clarity and touch sensitivity Corning Gorilla Glass is known for.

Wait what? Nougat!

Enjoy an experience like never as Canvas 2 comes with the latest Android Nougat. Because the new age consumers deserve the best of multi window support, reply in notification panel and quick settings.

Fingerprint sensor

Forget the crazy pins and passwords. Unlock the new Canvas 2 with just a touch, thanks to its advanced 360-degree identification Fingerprint Sensor

Nothing’s stopping you

Powered by a Quad-core 1.3GHz Processor, the new Canvas 2 promises better quality graphics, multi-tasking and improved application performance. With an expandable memory of 64 GB, the phone boats 3GB DDR3 RAM with large Capacity Rapid Access and has High density for compact storage and with 16 GB ROM.

Battery as strong as your grit

Now users will never have to cut calls in the middle or stop playing their favourite songs on repeat, as Canvas 2 comes with a strong 3050 mAh battery which will last upto 11 hours. Because stopping is not an option, neither for you for your Canvas 2

Unbeatable 13 MP camera

Capture every extraordinary sight as Canvas 2 has a 13 MP rear camera. Moments are waiting to be seized forever. The smartphone sports a 13MP Rear Camera with flash and works on different modes such as Bokeh, Panorama, HDR to enhance the superiority of the memorable moments. With a 5 MP selfie camera with wide angle lens that consists of F.20 Aperture, auto focus, 5P Lens, the smartphone will facilitate dynamic pictures with good amount of details.

Price: AED: 499

Availability: Across all leading retail outlets in MENA from July 22 onwards.

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By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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