Samsung launches SUHD TVs with Quantum dot display in Middle East
South Korean electronics major Samsung has launched its latest line-up of SUHD TVs in the Middle East.
The TVs with Quantum Dot Display technology were officially launched in Dubai on Tuesday (July 20) and are available across the region.
Samsung Gulf electronics said the new range comprises six models ranging from 49-inch to 88-inch and all feature 10-bit Quantum dot display with one billion colors.
In the UAE, 88-inch model of the KS9500 will be sold for AED74,999 while the 78-inch will be retailed at AED34,999. The 65-inch and 55 inch models are priced at AED 14,999 and AED 9,999 respectively.
The company claims that the 2016 SUHD TVs boast the world’s first bezel-less curved design.
Regardless of the lighting environment, the SUHD TVs deliver the optimum viewing experience, with the 1,000 nit high dynamic range (HDR) offering an extraordinary level of contrast between light and dark images, the electronics giant says.
The TVs, built on Samsung co-developed Tizen operating system, were first unveiled in February at Samsung Southeast Asia Forum 2016 in Kuala Lumpur.
The new models essentially cater to the needs of our consumers in the region, says Haris Munif, Head of Marketing and Retail – CE Division at Samsung Gulf Electronics.
“Our products are designed and developed according to the findings of our market research which reflects the real needs and passion of the customers. This is the story behind Samsung’s 10 years as world’s number one TV manufacturer,” adds Munif.
Samsung also has content partnership with MBC’s Shahid Plus and STARZ Play Arabia. The new TVs come with three months-long free-trial subscription of Shahid Plus which will offer viewers a choice of on-demand exclusive Arabic series, shows and the latest Arabic movies. The range also comes bundled with a free subscription to STARZ Play up to six months across the region for on-demand video streaming.
New Smart Hub – The 2016 Smart Hub is designed to provide users with simple access to their favourite content all in one place. Live TV, over the top (OTT), games and even the menu that appears on the home screen of the Samsung Smart TV allows users to access their favourite programs as soon as they turn on the TV.
Samsung Smart Control remote – The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of game console, OTT box or home theatre system that is connected to the TV. This allows users to control such devices with the Smart Control remote — with no setup required.
Smart View – The Samsung Smart View mobile app allows users to share their favourite content instantly with their family. The upgraded Smart View is now available beyond Samsung Galaxy devices, supporting Android and iOS devices, as well as Window PCs.
Quantum dot display technology explained:
Quantum dots are nano-sized crystals made of semiconductor materials. Giving off pure colors, the technology ensures that primary colors can be more clearly distinguished in comparison to conventional TVs. Each quantum dot shows precise colors while the light from conventional displays mixes with adjacent colors. Compared to phosphors in conventional TVs, not only are they able to produce more colors, but their photo-active property allows for better light efficiency.