Apple is hoping the new i-pad doesn’t blow up in its face

November 10, 2017 3:37 pm


Faces are the first thing that we look at to recognise people.

Looking at our faces is also the first thing that we do in the morning when looking in the mirror. After a long night or tough working week, our faces look so tired that we sometimes barely recognize them.

But has it occurred to you that a mobile phone can today recognize our faces? Well, that’s the risk that you have to take if you want to buy Apple’s new device gadgetry.

Apparently, there are risks when it comes to face recognition, as discovered by Apple Executive Craig Federighi. While publically demonstrating the new iPhoneX, he failed to unlock the device using the company’s new Face ID feature, which scans a user’s face to ensure that the phone’s data can be accessible.

Read: Is iPhoneX worth the wait?

Read: iPhone X: Price tag could place it out of reach

The professional that he is, Federighi didn’t blink and quickly overrode the face recognition system using the now old-fashioned password entry screen.

Neither did Apple, as it has doubled down its efforts and is now working on a redesigned, high-end iPad for as early as 2018 that incorporates a face recognition feature.

 Apple’s iPad in your face!

Recently, Apple has been working on a high-end tablet with a facial recognition feature to be launched in 2018.

The iPad by Apple will use Face ID for unlocking the device, making payments and sending animated emojis.

According to Bloomberg, the feature would replace the iPad Home button that has come with a fingerprint scanner since 2014.

By removing the Home button, it said, Apple planned to noticeably reduce the size of the edges on the top and bottom of the device for the first time since its introduction in 2010, bringing the design closer to that of the recently released flagship iPhone X.

Read: Your face will be your first passport at Dubai airports

 IPhone X: face the facts

Bloomberg explains that Face ID, the iPhone X’s main new feature coming to the next iPad, lets users unlock the device with their face and a glance of their eyes instead of a password or a fingerprint.

The facial recognition failure during demonstration does not seem to be the only problem facing Apple’s iPhone X.

iPhone X also faced some production delays, due to problems with the 3D sensor manufacturing process, reducing the phone’s production in 2017 by 50 per cent from 40 million to 20 million.

Nonetheless, Apple is aware that the trend is here and will do what it usually does with all iPhones: fix the hiccups.

But is it a growing market?

 Not just a pretty face

Techopedia, a platform dedicated to technology developments, explains facial recognition as a biometric software application capable of uniquely identifying or verifying a person by comparing and analyzing patterns based on the person’s facial contours.

According to Markets&Markets, a market research firm, the facial recognition market size is estimated to grow from $3.35 billion in 2016 to $6.84bn by 2021, at a growth rate of 15.3 per cent from 2016 to 2021.

It said that the major forces driving this market were growing surveillance market, increasing government deployment and increasing applications in numerous industry sectors.

According to Security World Market, facial recognition is primarily used for security purposes, such as homeland security, criminal investigation, ID management and physical security. However, in recent years, this technology is also being increasingly used for targeted advertising and marketing purposes, particularly in the retail sector.

The UAE thought that this was a good idea.

Travel has a new face

On October 2nd, Obaid Al Hameeri, Deputy Director General of Dubai Residency and Foreign Affairs, announced that all security and border checks at Dubai Airport would be carried out without any human interaction in the coming years, in an attempt to create 100 per cent virtual borders.

The new technology is made of a virtual aquarium tunnel, equipped with 80 cameras placed in every corner to scan travellers’ faces.

The new technology will save travellers from passing through any kind of security clearance counter.

Qatar has also announced its plans to use facial recognition soon at Hamad International Airport.

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By Dana Halawi
Senior Journalist
Dana Halawi has over seven years of experience in Journalism with articles published in multiple magazines and a newspaper in Lebanon. She specialized in Banking and Finance at the Lebanese American University and has a Master’s degree in International Affairs.



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