Saudi Telecom Company (STC), the strongest telecommunications brand in the MENA region, announced the renewal of its partnership with JWT Riyadh for a further 3 years. After a highly competitive pitch process for the Consumer and Enterprise business, JWT’s dynamic offering, coupled with its unique insights into the Saudi market and its understanding of the STC brand, won the day.
The pitch was led from STC’s side by a leading global management-consulting firm together with STC’s procurement team. JWT Riyadh’s proposals which developed a categoric difference for STC, scored high on both strategic and operational issues facing the client’s business, securing maximum value for the STC brand and its consumers.
Commenting on the win, Vatche Keverian, JWT MENA’s CEO said “We would like to thank STC for their renewed confidence in JWT. Winning the account was an enormous challenge but demonstrates that our long-standing commitment to the Saudi market since 1978 has paid off.”
Highly successful campaigns by JWT Riyadh for STC include the “Digital Energy” project in 2008 which contributed to a significant increase in market share for STC that year, and the fully integrated “New Tariff” in 2010, which launched innovative customized tariff plans for postpaid subscribers.