Ooredoo’s companies have launched a series of initiatives that deliver live action from the 2014 FIFA World Cup Brazil straight to mobile customers across the Middle East, North Africa, and Southeast Asia.
Ooredoo has launched a special World Cup mobile portal, called the Ooredoo Football Portal, across its markets in the Middle East, North Africa and South East Asia, providing exclusive content, social media competitions, and promotions for customers to share the experience of the exciting matches.
Ooredoo customers can follow matches live, watch 3D videos and clips of interviews and press conferences, view photographs, listen to a World Cup soundtrack, play World Cup-themed games, and read detailed descriptions of matches, teams, players, and history.
On the Ooredoo Football Portal, customers can follow the World Cup and receive content from leading media companies using smartphones or featured phones.
In Oman, Nawras has joined in the excitement of the World Cup with an SMS competition which has a top prize of world cup final tickets. They have also partnered with Kooora.com to provide free web browsing for selected prepaid and postpaid plans.
Dr. Nasser Marafih, Group CEO, Ooredoo, said, “Passion for sport unites our customers beyond borders, and as smartphone take-up increases across our footprint, we’re leveraging technology innovation to provide our customers with a fully-immersive football experience, enabling our millions of customers to share the experience together. As part of our commitment to youth, we aim to inspire young football players to become the football stars of tomorrow.”
Following the World Cup, the Ooredoo Football Portal will provide customers with content from the Barclays Premier League in England, La Liga in Spain, the UEFA Champions League in Europe, and the UEFA Europa League in Europe. Driving adoption of the Ooredoo Football Portal, customers receive the first week for free, and then can opt-in to weekly or monthly subscription plans, in addition to mobile data charges.
World Cup Campaigns across Ooredoo’s Footprint
Nawras in Oman has launched the Sahra Time World Cup Edition, an opt-in monthly service that provides Mousbak customers with 1 GB of mobile data per day for one month to follow the latest World Cup news and content, and unlimited browsing of the leading Middle East sports website Kooora.com.
In Qatar, Ooredoo has launched the #Koora campaign, which includes a sports television package with the beIN SPORTS channel; the Hala Football Club for pre-paid customers to opt-in for extra SMS and calling minutes to keep in touch during the matches; and a range of community activities, encouraging fans to upload short Instagram videos under the theme of ‘Cheer On Your Team’.
Ooredoo Tunisia has launched the ‘El Maracaña fi Tounès’ campaign, under the tagline of ‘”With Ooredoo, live the World Cup as if you were there!’, which provides special offers and promotions on voice, data, and digital content including SMS, a mobile app, and TV channel.
As the official sponsor of the Algerian National Team, Ooredoo Algeria has also announced an exclusive sponsorship for the National Fund for the Promotion of Youth Initiatives and Sports Practices, providing DZD 100 million (USD 1.26 million) for 2000 young football fans to attend the World Cup. Ooredoo Algeria has also launched the television campaign ‘Maak Yal Khedra’ to support the Algerian National Team.
Wataniya Palestine has launched a campaign for pre-paid customers to win prizes such as World Cup tickets, video game consoles, and television receivers for the beIN SPORTS channel, a World Cup-themed Facebook app and a customised mobile application.
Asiacell in Iraq is partnering with PepsiCo for a World Cup campaign that enables customers to win free additional calling minutes under select Pepsi bottles, along with a mobile contest. Ooredoo Maldives is providing a special “Football Services” SMS update, offering the latest results and team news from the contest. In addition, it is offering a range of prizes in a special football competition.
Ooredoo Builds World Cup Excitement with Lionel Messi
In the build-up to the World Cup, Ooredoo recently aired its first Group-wide television advert with Lionel Messi, football star and Ooredoo global brand ambassador.
Further driving the relationship with Messi, Ooredoo has seen strong success on the recently-launched Group-wide competition ‘Simply Do Wonders’ (www.simplydowonders.com). Young people who upload Instagram videos of their football skills under the hashtag #MeetMessi can win an all-expenses-paid trip to Barcelona to meet Messi and attend a major football match.
The video for the campaign is already one of the most-watched on a branded channel in the Arab world, with more than 2.5 million views on YouTube since it was posted a week ago.