Coinciding with its interest in youth and the sports sector as well as keeping up with local and international sport events, Umniah launched a new musical parade with the local band known as ‘Drum Jam’ where they performed in the streets of the Kingdom sharing their enthusiasm with youth for the 2014 FIFA World Cup in Brazil.
Since the commencement of the 2014 FIFA World Cup in Brazil. The Umniah – Drum Jam band has been roaming around different areas in Amman and Irbid with Umniah representatives cheering for the FIFA World Cup teams. Areas included Abdoun, Rabia, Shmeisani, Al Weibdeh, West Amman’s City Mall and Taj Mall, the main streets and centers in Irbid, and others.
The CEO of Umniah, Ihab Hinnawi, spoke in light of the occasion saying, “The campaign is being held in line with Umniah’s efforts since establishment seeking to engage its customers and the society as a whole to participate in local and international events. The current campaign further reiterates Umniah’s interest in Jordan’s youth and popular sports, especially football as it is considered the world’s favorite sport.”
The campaign, launched under the theme Unleash Your Enthusiasm, where Umniah has also offered new customized 3G evo Dongle devices emblazed with the flags of the 32 teams participating in the 2014 FIFA World Cup in Brazil.
This is not the first time Umniah gets involved with the local community in regards to big sports events as the FIFA World Cup, the telecom company has organized and given support to many other activities as it seeks to keep up-to-date with local and global events.