Wataniya Telecom, Kuwait’s first privately owned telecommunications company announced that it has fully adopted the new global brand; Ooredoo. The launch of Ooredoo in Kuwait emphasizes the company’s commitment to promoting human growth and offering its customers best-in-class services that enrich their lives.
Eng. Abdulaziz Fakhroo, General Manager and CEO of Ooredoo in Kuwait, launched the brand in the presence of senior management and employees at the company’s new headquarters in Kuwait City this morning. Additionally, the company hosted an event last evening for key media representatives and press in Kuwait to officially unveil the new brand.
Abdulaziz Fakhroo, General Manager and CEO of Ooredoo in Kuwait, said, “We are very proud today to become part of a community-focused global brand that has a strong desire and sense of responsibility to make a difference in the markets where its customers live and work. In Kuwait, we will be known not just by the things we do, but how we do them and the unique customer experience that delivers tangible results.”
Ooredoo in Kuwait will introduce a revamped portfolio of services. Among its new services is Kuwait’s first comprehensive e-commerce range of services, whereby Ooredoo customers will be able to access and buy online exclusive offers on the latest electronic products.
Dr Nasser Marafih, Group CEO, Ooredoo, said, “Kuwait has always been a core market for Ooredoo, and we are committed to providing the best networks and latest technologies for our customers here. As we adopt the Ooredoo brand, we will continue to stimulate human growth, reaching out to the people and enabling them to achieve their hopes and aspirations. There is a bright future for Ooredoo in Kuwait, and we will strive to offer the very best services for our customers.”
The core values of Ooredoo in Kuwait will be focused on supporting the needs of the community via connectivity. Ooredoo Kuwait will continue committing itself to supporting life-changing initiatives including the current support for Bayt Abdullah, the first privately-owned Braille printing for the Kuwait Blind Association, and pioneering in sponsoring a sports arena, which includes three indoor soccer fields to be launched during 2014.
Ooredoo intends to launch a range of initiatives to support social development across Kuwait and will promote them through brand ambassadors that are considered role models in the lives of thousands. Abdulla Buftain, the renowned Kuwaiti TV presenter, was announced in September 2013 as a brand ambassador for Ooredoo as he is recognized for his social media influence and prominence with young people in Kuwait.
Ooredoo Group officially announced its new brand name in February 2013 at the GSMA Mobile World Congress in Barcelona, Spain. Since then, the new brand has been adopted by Ooredoo companies across its footprint, and has received international recognition with a series of awards at major global events. The company won several awards since the rebrand and was named “Best Mobile Operator” at the World Communication Awards in 2013.