Zain, the leading telecommunications company in Kuwait, main sponsorship of the one-of-a-kind event that hosted retired Brazilian footballer Ronaldo in Kuwait was a huge success. Ronaldo, who was popularly known as “The phenomenon”, engaged for two full days in sporting activities that witnessed the participation of massive enthusiastic local football fans who were eager to meet the famous player.
Waleed Al Khashti, Zain’s Corporate Communications and Relations Manager, said, “The huge crowds of football fans from Kuwait who participated in the two events reflected the amount of excitement and interest local youth have for football. Zain will always be the prime supporter of the sports sector in Kuwait alongside its Corporate Social Responsibility Program. Football is considered the most popular sport in Kuwait, and that is a core reason why Zain is continuously encouraging Kuwaiti youth to participate in huge football related events like this one.”
Al Khashti went on to stress that Zain’s continuous support to the youth and sports sectors is highlighted through the amount of large-scaled sporting events it participates in. The company lately sponsored the exciting friendly match between the renowned German football club Bayern Munich and Kuwait’s club. Additionally, the company’s ‘Zain League’ witnessed the participation of a large number of young Kuwaiti footballers as well as the appearance of the famous Dutch footballer Ruud Gullit in 2012, in addition to the continuous sporting activities the company organizes during Ramadan of every year.
During his visit, Ronaldo attended a football tournament featuring various football academies from Kuwait and Kuwait-based European football fan clubs. The Brazilian footballer witnessed the final matches between the Real Madrid and Arsenal fan clubs, and the AC Milan and Nottingham Forest Academies, where he proudly honored the winners and took memorable photographs with them witnessed by a massive football loving crowd.
The second event witnessed Ronaldo making an iconic appearance at 360 Mall, where professional Kuwaiti footballers engaged in a penalty kicks activity with the famous playmaker, in addition to the participation of several famous social media influencers in an exciting atmosphere. The event witnessed massive numbers of Ronaldo loving crowds that filled the mall, who rushed to take photographs with the Brazilian legend.
Zain’s Platinum sponsorship of the exciting event falls under its Corporate Social Responsibility strategy that focuses on a diverse range of sporting activities for youth. Ronaldo’s first-time visit to Kuwait is part of the company’s support of the physical well-being and health-orientation of young people in the country, and these series of events also reiterate the company’s commitment to the development of the sports sector in Kuwait. Zain continues to look for ways to add excitement to the lives of all people residing in Kuwait and will continue to look for opportunities to do so in the future.
In a glittering career spanning almost two decades, Ronaldo starred for the senior Brazilian national football team 98 times, as well as several leading European football clubs including; Barcelona, Real Madrid, AC Milan, and Inter Milan. He possessed a breathtaking combination of speed and power, while showcasing his impressive goal-scoring ability, and is now recognized as one of the greatest footballers to have ever played the game.
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