du to deploy Nokia’s IMS to further enhance customer experience
The Middle East’s fastest growing telecom service provider, du, has signed a contract with Nokia to deploy its IP Multimedia Subsystem (IMS). With the deployment of Nokia’s IMS, du’s customers will soon enjoy multimedia services such as HD (high definition) voice, HD video, file sharing and instant messaging with an enhanced service experience. Nokia’s IMS will also allow for fixed mobile convergence, which combines mobile and fixed services, so that customers can seamlessly access the same services on both fixed as well as mobile devices.
IMS is a network architecture based on Internet Protocol (IP) and Session Initiation Protocol (SIP) that enables new telecom services and richer communications applications. The technology paves an evolutionary path toward an all-IP core, the core of choice for LTE (long term evolution) networks which offer Voice over LTE (VoLTE) and multimedia services.
The deployment of IMS will thus ensure scalability and flexibility for du’s voice and multimedia services using an IP-based platform for multi-screen delivery capability across device types and fixed and mobile access.
Tony Awad, head of customer team, Networks, Nokia, said: “We are committed to providing du with our advanced IMS that will allow for an enhanced customer experience by enabling the right service portfolio for du’s customers. We have seen in our 2014 Acquisition and Retention study, how important the service portfolio is for the overall customer experience. IMS enables anywhere, anytime interconnectivity to further enhance the reach, personalization and experience of du’s services.”
Saleem Al Balooshi, Executive Vice President of Network Development and Operation, du, said: “Providing the highest level of customer experience is our priority, as we constantly seek to improve upon our existing quality of services that would lead to a superior customer experience. By working with Nokia to deploy IMS, we are increasing the sustainability of our network while also enhancing our connectivity capabilities, to better support the UAE leadership’s Smart City and Smart Government initiatives.”