Du wins Grand Prix at inaugural Transform Awards MENA
Du, the fastest-growing telecommunications company in the region, was awarded the Grand Prix at the inaugural Transform Awards MENA, held on 2 June in Dubai. The Transform Awards recognise excellence in new brand creation, rebranding and ongoing brand development.
The company was lauded by the jury of the London-based Awards for its commitment to, and success in brand-building. Additionally, du won Gold in the ‘Best Brand Evolution’ category. One of the judges went on record saying “this submission driven by the client’s commitment to doing things better has some standout work… an undeniably successful commitment to the role of branding and the results are outstanding.”*
The Awards were accepted on behalf of du by Ashish Banerjee, Vice President, Brand Development; Manar Al Majedi, Senior Executive, Brand Management, and Reem Al Khaja, Senior Executive, Brand Management.
Hala Badri, Executive Vice President, Brand and Communications, du, said: “Over the last 5 years we have run a carefully thought-out and managed brand development programme. These awards recognise the value of our efforts, company-wide. We would like to thank the Transform Awards jury for this recognition.”
For further information, please contact:
Maryam Al Balooshi
Brand & Communications
Mobile: +971 55 953 0523
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615