Regional mobile app payments rise in 2013
An increase by 265 per cent in Dubai Smart Government’s mPay amounts in 2013 is signifying the rise of mobile app payments in the region. The mPay app was launched by Dubai Smart Government as part of the initiative of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, for the transition to a smart government. The iPhone and Android mPay app combines payments from Dubai Police, DEWA, RTA and Etisalat, as well as donations towards Dubai Cares and Al Jalila Foundation.
From 5,720 downloads in 2012, the number of downloads for iPhone and Android phones rose to 13,606 last year, up by 138 per cent, while the number of transactions rose from 38,886 to 95,867 in the same period, up by 147 per cent. This helped the amounts generated through mPay to jump from approximately AED8.7 million by the end of 2012 to around AED31.8m by the end of 2013, up by 265 per cent.
His Highness Ahmed Bin Humaidan, Director General of Dubai Smart Government, says: “By downloading the free app under the name ‘mPay’, from the App Stores for iPhone users and from Google Play Store for Android users, customers can benefit from a package of commonly used services, including payment of traffic fines, settlement of electricity and water bills, recharging of Salik and Nol, and settlement of Etisalat bills.”
Additionally, the app allows individual and corporate customers to inquire and pay for the services of the entities participating in it, as well as donate to Dubai Cares and Al Jalila Foundation’s projects through the auto-payment feature, which allows regular payment. The feature also allows control over the minimum balance and the maximum payment/recharge.
Moreover, users can optimise the ‘multiple accounts’ feature by phasing several payments at selected dates. The service settings can be configured to support multiple accounts for one government service. For example, a customer can recharge the Salik account of his/her car and that of another car.