Abu Dhabi moves in big on IMEX to leverage world travel awards honours
22/05/2014 11:34 am EDT

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Fresh from its naming earlier this month as the ‘Middle East’s Leading Meetings & Convention Destination’ and its recent win of the biennial Abacus International Conference, Abu Dhabi is turning on the charmat this week’s IMEX in Germany – Europe’s leading meetings industry exhibition – to build on its growing business tourism reputation.

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi)has led a 22-strong delegation to the Frankfurt show, which features a mix of hotels, convention venues, Etihad Airways, major attractions and professional conference organisers.

“It’s our strongest IMEX showing yet with over 40 specialised products in the line-up and it reflects our firm commitment to make our mark on the global MICE industry,” said Mubarak Al Nuaimi, Director Promotions & Overseas Offices, TCA Abu Dhabi.

“Apart from our World Travel Awards and Abacus wins, we are also demonstrating our prowess in hosting major MICE events as shown recently with the mega NU Skin incentive from China which last month brought upwards of 14,000 guests to our capital city with the staging of two spectacular gala events at the state-of-the-art Yas Marina Circuit Formula 1 track.”

Over 500 of Asia Pacific’s leading travel industry professionals will be in Abu Dhabi this October for the Abacus International Conference following a joint bid by Abu Dhabi Convention Bureau, a division of TCA Abu Dhabi and Etihad Airways.

Singapore-based Abacus, Asia Pacific’s leading provider of travel solutions and services, said its choice of Abu Dhabi as its ‘Exclusive Destination Partner’ reflects the UAE capital’s emerging role as a gateway for business and leisure travel from Asia Pacific and the company’s own desire to highlight how strategic investment in network infrastructure stimulates demand.

With time to unwind too, AIC delegates will enjoy the emirate’s exceptional hospitality and entertainment, including Yas Marina Circuit, Ferrari World Abu Dhabi and Abu Dhabi Golf Club.

The event will once again turn the spotlight on Yas Marina Circuit and its Paddock Club Level 3 Yas Events Centre, which has stunning marina and circuit views and where the indoor meeting space has been expanded by 2,000 square metres.

“The Yas Events Centre now offers over 34,000 square metres of versatile indoor and outdoor venue space ranging from the GP halls which are ideal for conferencing to the South Circuit,which provides the perfect setting for outdoor gala functions all with unparalleled views of F1 circuit and Yas Marina,” said Al Tareq Al Ameria, CEO, Yas Marina Circuit.

“The Yas Events Centre also provides an in house incentives programme like no other facility in the world through corporate track and drag driving experiences and the centre is supported by a key services team.

“Germany is a very important market for us especially because of our involvement with the automotive industry but our participation at IMEX is not limited to this. We are exploring business opportunities at a global level.”

The five-star, beachfront The St. Regis Saadiyat Island Resort is looking to build on its growing track record for hosting major events. The resort was the venue for April’s Global Aerospace Summit attended by 1,000 speakers and delegates and the last IRENA meeting which drew 1,200 attendees.

Meanwhile, Rosewood Abu Dhabi, venue for last December’s Seatrade Middle East Cruise Forum, is working to gain a foothold in the European market.

“Our IMEX objective is to create new contacts, get an overview on how the European market is performing and what potential there is for the destination and our hotel,” said Hazem Harfoush, Acting Director of Sales & Marketing, Rosewood Abu Dhabi.

And the five-star, beachfront Jumeirah at Etihad Towers, which has one of the largest luxury conference centres in the UAE capital, is firmly focused on