Accor HotelServices Middle East, one of the leading hospitality groups, signed a management agreement on 4 June 2014 in Jeddah with Al Ahlam Holding to operate the new ibis Madinah Road in Jeddah, Saudi Arabia. The hotel will have approximately 300 units.
“This signature is the outcome of discussions initiated by His Highness Prince Abdullah Bin Saud Bin Mohammad Al Saud back in 2011 to develop two ibis properties in the Kingdom,” said Christophe Landais, Chief Operating Officer for Accor HotelServices Middle East. “After the successful opening earlier this year of ibis Yanbu, owned by HH Prince Abdullah, we are delighted to sign our second ibis – ibis Madinah Road with Al Ahlam Holding.”
ibis, the leading economy brand of Accor, has earned a worldwide reputation for excellent services at very competitive prices, and is the first hotel brand in Europe to be awarded the ISO 9001 certification, which guarantees quality. All ibis properties in the Middle East are ISO 9001 certified.
In addition to affordable rates, the ibis guarantee of quality ensures guests have a comfortable stay at the hotel. The ’15 minutes satisfaction guarantee’ embodies ibis’ concrete commitment to quality: if an ibis guest reports a problem that is the hotel’s responsibility, ibis staff are committed to finding a solution within 15 minutes – 24 hours a day, seven days a week. If no solution is found, the client’s stay is free of charge.
Prince Abdullah Bin Saud Bin Mohammad Al-Saud, owner of Al Ahlam Holding Group, said: “Al Ahlam Holding is delighted to partner with France-based Accor group, a global leader in hospitality. Our first successful experience with the ibis Yanbu was undeniably an encouraging factor to pursue further cooperation with Accor. We are confident that ibis Jeddah Madinah Road will be a remarkable property and a valuable addition to Jeddah City, “the bride of the Red Sea”. Leveraging its great location and capacity, the future ibis Jeddah Madinah Road will cater to the growing need for quality economy hotels.”
The ibis Madinah Road has a prime and central location that is easily accessible from King Abdullah Road and Palestine Street, one of the main roads leading to the Jeddah Corniche, which offers many restaurants and entertainment options. Jeddah’s central business district and airport are also within close proximity. The hotel will include an all-day dining restaurant, lobby lounge and café corner, as well as small meeting rooms. The property is scheduled to open in 2018.
“The development of our fifth ibis hotel in the Kingdom is part of Accor’s commitment and effort to strengthen a much-needed and trusted value offering in Saudi Arabia,” concluded Landais.
Accor operates 15 hotels in the Kingdom, covering a broad range of segments, and 14 ibis hotels across the Middle East, including Saudi Arabia, the UAE and Egypt.
Accor Middle East currently operates 65 hotels with more than 15,600 rooms in the region and has another 27 hotels under development, bringing the number of properties to 92, thus closing in on its target to operate 100 hotels in the region within three years.