Amwaj Rotana has launched a new section to its website focusing on its corporate social responsibility (CSR) efforts, Hotelier Middle East reported. The Jumeirah Beach hotel’s sustainability efforts are committed to the three cornerstones of its values: maintaining the health and safety of its personnel, subscribing to environmental standards and best practices and valuing its host communities. Among the global initiatives it engages in are the Terry Fox Run, a relief campaign for victims of natural disasters and the popular Earth Hour. It also participates in Rotana Earth – the Rotana Hotel group’s global corporate sustainability platform. The new section of the website provides an overview of the hotel’s plan, which this year has included a Concert in the Dark for Earth Hour as well as a Charity Brunch and Flea Market for the closing of its brunch season in winter.