More than 5.8 million tourists visited Dubai hotels since the beginning of the year, the Department of Tourism and Commerce Marketing (DTCM) has announced.
DTCM’s report suggests that an increase in F&B revenues, number of guests and the average length of stay have all contributed to $3.1 billion in H1 revenues, a 11 per cent increase from last year.
Helal Saeed Almarri, director-general at DTCM, explains that the reason for the surge is Dubai’s growing attraction as a family destination, diverse tourism offerings and an increase in hotel establishments.
The report also adds that Dubai experienced a particular rise in the number of tourists from China, a 26 per cent increase when compared with H1 2013.
Gerald Lawless, CEO of The Jumeirah Group, which manages the Burj Al Arab and Madinat Jumeirah, says: “The group’s Dubai hotels enjoyed an occupancy of more than 80 per cent. The UK, the GCC, Russia and Germany remain Jumeirah’s leading source markets. China is demonstrating a significant double-digit growth of 31.1 per cent from last year.”
Moreover, the hospitality sector is expecting further growth in H2 2014, as Dubai prepares to host the GITEX Shopper (from September 27 to October 4), the Emirates Airline Dubai Rugby Sevens (from December 4 to 6) and the Dubai International Film Festival (from December 10 to 17), along with several other events that are bound to contribute to an influx of tourists.