The German National Tourist Office (GNTO), local affiliate of the German National Tourist Board (GNTB) in the Gulf region, completed yet another hugely successful participation at the Arabian Travel Market (ATM), 2014, held at the Dubai World Trade Centre from May 5 to 8, 2014.
“The GNTO and its partners are not new names at the Arabian Travel Market. We have had good going in the Middle East in the wake of a successful stint at the ATM 2013. People in the Gulf countries are recognizing Germany as a very convenient tourist destination, which is probably why the response to our exhibit in Stall EU 8225 at the Arabian Travel Market 2014 was overwhelming,” commented Maria Amaral, Manager of the Marketing & Sales Office Gulf Countries at the GNTO in the Gulf region.
The GNTO and its partners, including German regions, cities, hotels, airlines as well as destination management companies, had exhibited a varied number of services and products at the ATM. Amongst these partners were: Frankfurt Airport, Tourismus+Congress GmbH Frankfurt am Main, State Tourist Board Baden-Württemberg, Black Forest Highlands, Baden-Baden Tourist Board, Eurotours Deutschland GesellschaftmbH, Kastens Hotel Luisenhof in Hannover, Düsseldorf Tourist Board, Düsseldorf Airport, Excelsior Hotel Ernst, Cologne Tourist Board, Hotel Palace Berlin, Wiesbaden Marketing Gmbh and Alpha Travel Consultants.
“This year, the focus of our promotions was on families and young Arabs. The geographical location of Germany in the heart of Europe, its well-established foreign relationships, and its sound economy, combined with a rich heritage of history, an amalgamation of several facets of European art, architecture and music, and a bountiful source of untapped natural topography make Germany a very attractive travel destination,” explained Maria Amaral.
The GNTO and its partners were able to reach out to several prospective representatives of the tourist and travel industry in the Middle East. The various promotions offered by GNTO and its partners conveyed to the enthusiastic Arab traveller that holidaying in Germany is hassle-free, be it the budgeting or the actual experience of having an exotic and satisfying time-out.
“There are several travel packages tailor-made for tourists from the Middle East which take care of every detail of a commendable holiday, right from flight details and the choice of accommodation to suit one’s requirement to putting together an interesting blend of the amazing aspects that Germany has to offer,” Amaral noted.
Germany is home to 38 UNESCO World Heritage sites. Co-existing with epitomes of an era gone by is a spread of several modish, trend-setting examples of urbanization, like the 11 Magic Cities, that makes Germany an ideal travel destination. Travellers can choose to go to the ‘Maritime City’ Hamburg or the ‘City of Cars’ Stuttgart according to their interest. Fashion lovers could visit ‘City of Fashion’ Düsseldorf and chocolate lovers could indulge themselves in Cologne, the ‘City of Exuberance’.
“Going by statistics we can confidently say that Germany is one of the most preferred travel destinations fortravellers from the Gulf region. According to figures from the Federal Statistical Office, overnight stays by travellers from the GCC totalled 1,543,717 in 2013. This represents an impressive increase of 20.2 per cent compared with the same period of the previous year,” Amaral added.
Yet, during the first two months of 2014 a further increase of 28.8 per cent was registered as compared to the same timeframe in the previous year, with 172.510 overnight stays by GCC travellers registered in January and February 2014 against the 134,668 overnight stays during the same period of 2013.
“The moderate climate of Germany would serve as a perfect getaway for families and young tourists looking for a respite from the dry, hot desert climate of the Gulf, especially when temperatures begin to soar to unbearable degrees with the onset of summer,” summed up Amaral.