On the back of record visitor numbers from the Arabian Gulf, the German National Tourist Office (GNTO), the local affiliate of the German National Tourist Board (GNTB) in Dubai, launched from the Kuwaiti capital its recurring road show ‘Dallal fi Almania’ ‘Feel Good in Germany’ 2014. Launched in the presence of His Excellency Mr Eugen Wollfarth, German ambassador to Kuwait, and organized in partnership with Lufthansa German Airlines, the tour will continue to Abu Dhabi and Dubai in the United Arab Emirates. The focus of this year’s road show will be on the tourist offerings for families and young travellers.
“Our road show comes at a time of record visitor numbers from the Arabian Gulf to Germany. We’ve seen unabated growth over recent years, and are pleased that the GCC is now Germany’s fourth-largest non-European tourism source market,” said Adnan Ben Abdallah, Marketing & Sales Manager at the German National Tourist Office (GNTO) in the Gulf region. According to figures from the Federal Statistical Office, overnight stays by travellers from the GCC totalled 1,543,717 in 2013. This represents an impressive increase of 20.2% compared with the same period of the previous year. Outside Europe, only China, the United States and Russia accounted for more visitors to Germany in 2013. A further increase of 19.1% was registered in the first month of 2014 as compared to January 2013, with 85.362 overnight stays by GCC travellers to Germany.
“Given the family-oriented demand characterizing this important region, the GNTO and its partners aimed at providing with this year’s workshop theme a more detailed view on the multitude of offers that make Germany the ideal holiday destination for Arab families and young travellers,” Ben Abdallah said. “For spending a holiday together as an Arab family, Germany is the perfect destination. Visitors of all ages will love going to theme parks, water parks, castles, museums and fun pools, getting close to nature in the national parks, and engaging in active pursuits such as cycling, swimming and walking; moreover, young people will find that travelling to Germany is simple, safe and affordable, and there are lots of special offers. Getting around is quick and easy thanks to the excellent roads and the superb infrastructure for coach and train travel,” he explained.
In total, 21 partners, representing the accommodation, attractions, tourism services, transportation and healthcare services sectors in Germany, supported the realisation of the road show ‘Dallal fi Almania’ 2014. In light of the continuously rising popularity of Germany as a tourist destination for families from the GCC countries, the guests from the Arabian Gulf’s travel industry and media enthusiastically took part in the road show. The staged activities involved discussions, exchanges as well as one-to-one workshop sessions, which provided extensive networking opportunities to the participants. This networking and the informative dialogue established between the German and Arab counterparts continue to be the most appreciated aspects of this successful promotional tool created by GNTO.
GNTO has been promoting Germany extensively in the Gulf region over the past years, showcasing the country’s diversified tourist offerings and launching various initiatives for the travel trade and local media representatives. In addition to GNTO’s annual road show ‘Dallal fi Almania’, other measures included study tours, training and presentations for travel trade representatives aimed at informing the regional audience more broadly about what Germany as a travel destination has to offer to its guests. Particularly relevant is the Germany Travel Mart (GTM), the largest workshop for incoming tourism to Germany, which in 2014 will be held in the city of Bremen, from 11-13 May. At the occasion of this event, the GNTO in the Gulf region will be joined by hosted buyers and media representatives from different GCC countries.
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