Grand Excelsior Hotels and Resorts debuts in “ITB” Berlin
05/03/2014 2:05 pm EDT


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Grand Excelsior Hotels & Resorts are managed by Bin Haider Hospitality, a subsidiary of Mohammad Omar Bin Haider Holding Group, will be taking part in the “ITB”– World’s leading travel show- to be held in Berlin from 5 to 9 March next month, said Dave Cockburn, Group General Manger of Bin Haider Hospitality.

“Bin Haider Hospitality” endeavors to brand Grand Excelsior Hotels & Resortsas part of its expansion plans to double the number of hotels and rooms in the UAE by 2020, thus creating over 5,000 jobs,”Cockburn went on saying.

” Our marketing strategy focuses on intensifyingthe Group’s participations in the regional and international tourism exhibitions, especially in the major shows that take placein countries whose citizens prefer UAE asone-stop tourist and shopping destination such as Germany, Russia, China,Brazilas well as the GCC andAfrican states.The group will be involved more than ever in the global, regional and local tourism events”.

“ITB Berlin is a proper b2b platform and is an outstanding opportunity for tour operators, booking systems, carriers, hotels and all other suppliers to meet business partners and to do business,” Cockburn added.

“Bin Hider hospitality currently has 7 properties under its umbrella and aims to have 16 in operation by 2020 as number of projects isat various stages of completion,” according to Cockburn.

The Group’s number one manrevealed that “The Group will begin its expansion program with investments estimated at over AED 800 million to construct four international hotels in Dubai, each of which costs AED 200 million.

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