The sales team from The Ajman Palace, a luxury heritage resort with a modern spirit, will be joining the Ajman Tourism Development Department (ATDD) at the ITB Berlin in March, aiming to build awareness about the hotel and the emirate in European markets and promote its cultural and beach attractions.
Taking place between March 5 and 9, the world’s largest travel trade show hosts delegations from more than 180 countries and is visited by in excess of 170,000 visitors annually – offering an ideal showcase for new and existing hotels in Ajman to woo summer trade and build tour operator contacts for the coming winter season.
According to Laurent A. Voivenel, CEO of HMH – Hospitality Management Holdings, that manages The Ajman Palace, despite the early stages of operation, the hotel is already beginning to gain a solid reputation for quality and value among European clients.
“Being the first hotel in Ajman classified as five-star by the Ajman Tourism Development Department, The Ajman Palace is a flagship that defines the emirate’s push to win recognition as a ‘new’ destination in the Arabian Gulf,” he said.
“With several new luxury hotel names opening up soon, there is no doubt that the destination has the assets to be flagged up as a viable alternative for those looking for sunshine and a taste of exotica, and we are delighted to help the ATDD in its efforts to market Ajman to the discerning trade audience at ITB Berlin.”
According to the latest figures from the Ajman Department of Economic Development, there are more than 30 hotels and hotel apartments in the emirate which hosted around 600,000 guests in 2012.
Among the prime source markets are Russia and the CIS States which accounted for 38 per cent of the total, followed by Europe (22 per cent), Asia (13 per cent) and the GCC (11 per cent).
A beachfront Arabesque-style resort set in the heart of the emirate, The Ajman Palace has 254 rooms, suites and serviced residences including 139 Deluxe rooms and 54 Lifestyle Club rooms on the sixth and seventh floors.
Facilities include the Encore Lifestyle Club with nine luxurious treatment rooms, fitness centre and an outdoor Jacuzzi and pool plus a range of restaurants offering international cuisine, gourmet Arabian dining and Japanese/Thai fusion as well as ‘Nojoom Lounge’ – a scenic rooftop shisha lounge.
For meetings and events, the hotel has the largest ballroom in Ajman and the Northern Emirates that is divisible in to three and can accommodate up to 1200 guests cocktail style or 850 seated dinner, plus a 360-capacity Conference Hall, four meeting rooms and a VIP function room, as well as an extensive outdoor rooftop terrace.
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MPJ (Marketing Pro-Junction)
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