Tourism Malaysia’s efforts to publicise the country’s fourth Visit Malaysia Year (VMY) 2014 and its comprehensive promotional activities continue in the Middle East with recent Ministerial visits to Dubai, Qatar and now Jordan.
The Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz led a Malaysian delegation to participate in the Arabian Travel Market (ATM) in Dubai from 5 to 8 May,
Tourism Malaysia’s promotional effort in the Middle East has continued with a sales mission to Jordan from the 12th to 15th May. The programme in Jordan includes courtesy calls on His Excellency Minister of Tourism and Antiquities Jordan, and CEO of Royal Jordanian Airlines, as well as participation in a travel market, press conference and gala dinner.
Arabian Travel Market 2014 is the biggest travel and tourism fair in the Middle East and its Malaysia an excellent platform to market and boost awareness of VMY 2014 to the travel and tourism industry players in the Middle East.
ATM 2014 marked the 21st anniversary of Malaysia’s participation in this prestigious event, which is a strong testimony to the country’s continued interest in the Middle East market and its commitment to attract more tourists from this region.
A total of 141 sellers from 82 organisations in Malaysia participated in this year’s ATM, comprising a good mix of hotels and resorts, travel agents, tourism products owners, and representatives from the state governments.
In 2013, a total of 324,437 West Asian tourists visited Malaysia. The country recorded 6,278 tourists (January to September 2013) from Jordan and the Jordanian market is seen as a rapidly growing and increasingly important Middle East market for Malaysia.
Malaysia also emerged as the world’s top Muslim-friendly holiday destination in a survey released in early 2013. The study by Singapore-based Muslim travel consultancy Crescentrating ranked countries on how well they cater to the growing number of Muslim holidaymakers seeking Halal, or Islam-compliant, food and services.
Last year, Tourism Malaysia added another feather in its cap by garnering the “Best Global Tourism Advertising Campaign” award at the 4th Middle East Business Leaders Awards 2013 in Abu Dhabi. The event was jointly organised by the Federation of GCC Chambers and The Leaders International.
At the recent ITB Berlin, the world’s leading travel trade show, Tourism Malaysia’s video bagged the gold award at the 2014 Golden City Gate Tourism Media Awards. Its winning entry, ‘Malaysia Truly Asia – The Essence of Asia’, edged out other international entries in the Country category.
Other major accolades that Malaysia received include being listed as one of the top 10 destinations to visit in Lonely Planet Best in Travel 2014. Besides that, Kuala Lumpur was ranked by CNN as the fourth Best Shopping City in the World in 2013 for two consecutive years. Malaysia was also listed as the third top retirement haven in the world for 2013, based on international living.com’s annual global retirement index.
Media Relations Unit:
Mr. Razaidi Abd Rahim, Senior Asst. Director, Communications & Publicity Division
Tel: +603-8891 8768
Ms. Anis Rozalina Ramli, Senior Editor, Communications & Publicity Division
Tel: +603-8891 8759