The Ramada Downtown Dubai played host to a group of 12 travel agents from Slovakia as part of a multi-venue familiarization trip to Dubai aimed at building awareness of the city in Central Europe.
Enjoying the hotel’s convenient location near iconic attractions such as the Burj Khalifa, the Dubai Mall, Dubai Fountains and Mohammed bin Rashid Boulevard, the agents were also able to discover the features of the Ramada Downtown Dubai including spacious suites, unrivalled views and pool and gym facilities.
According to General Manager, Samir Arora, while Slovakia is currently a small market, it has potential to develop and become an important part of the customer mix for the hotel. “The UAE recently announced Visa on Arrival for 13 European Union countries including Slovakia that will bring in more visitors from the country and therefore provides us the perfect opportunity to step into this market,” he added.
“The Dubai visitor mix is growing more multi-national as air connections are expanded, and this represents healthy business for hotels in the city, enabling us to have diverse clientele and ensure we are not reliant on just one country or sector,” he said.
“While Asia and South America are noted as potential emerging markets, we will always enjoy business from Europe, and Slovakia represents a fantastic new opportunity,” he added.
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MPJ (Marketing Pro-Junction)