June 19 (Reuters) – HONG KONG TOURISM BOARD GIVES AWAY 2.4 MILLION PRIZES WORTH HK$400 MILLION IN HONG KONG SUMMER FUN FROM TODAY Every visitor who arrives in Hong Kong through Hong Kong International Airport this summer is guaranteed a happy surprise, as the 78-day Hong Kong Summer Fun campaign, organised by the Hong Kong Tourism Board, kicked off today (15 June).
A highlight of the campaign is the Instant Mega Draw, which will run every day at the airport during the campaign period, with more than 2.4 million prizes, worth over HK$400 million. The campaign is sponsored by the local retail, dining, hotel and attractions sectors.
On the first day of the Instant Mega Draw, the HKTB already gave away a number of attractive prizes, including luxurious cruise holiday package and HK$1,000 spending credit. Mr Gregory So, Secretary for Commerce and Economic Development, was joined by Sir Wayne Leung, HKTB Board Member, to present prizes to visitors at the Instant Mega Draw booths today.
They also recommended to visitors their favourite hotspots in town for shopping, dining and entertainment, echoing the theme of the campaign, “SHOP EAT PLAY”, and encouraging visitors to enjoy different facets of Hong Kong. Hong Kong Summer Fun runs from today until 31 August.
In addition to the Instant Mega Draw, the HKTB is organising another lucky draw at the airport – Return to Hong Kong like a Millionaire. A total of 10 winners will be drawn, and they can each take one family member or friend to travel to Hong Kong on a four-day, three-night luxury trip.
To further enrich the visitor experience, the HKTB has partnered with local merchants to provide e-coupons that can be downloaded from its DiscoverHongKong.com website, the “My Hong Kong Guide” mobile application and a number of other platforms.
Through Hong Kong Summer Fun and large-scale promotions in select short-haul and Mainland markets, the HKTB aims to attract visitors to spend their summer holiday in Hong Kong and boost retail spending. For the full list of prizes in the Instant Mega Draw and Return to Hong Kong like a Millionaire, please refer to the HKTB website DiscoverHongKong.com.
Content provided by Hong Kong Tourism Board via Reuters.