BMW: Saudi Auto market is one of fastest growing in world
Saudi Auto market is one of the fastest growing in the world at a rate of 18% annually Johannes Seibert, managing director, BMW Group Middle East confirmed in an exclusive interview with Arab News. He also notes that the world’s biggest BMW Group service facility is in Saudi Arabia. The company grew by 25% in the first half of 2014, compared to the same period last year and against a luxury market segment growing only at 15%. BMW is hyperactive in the region, introducing eight models in the first six months of this year. They include the new4 Series Convertible and Gran Coupe and the plug-in hybrid i8. The Saudi market is second largest for BMW after UAE and is the largest in the region for the 7 Series. BMW customers in the region are younger, brand-conscious and love customization of their cars.