Despite slowdown, luxury car dealer finds 26.3% market share in GCC, Levant
Dubai, UAE: Gargash Enterprises, authorized General Distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates, shows exceptional performance in 2015 by holding 26.3% share in the total volume of passenger cars sold in the GCC and Levant region.
As the market witnesses a slowdown, the premium car dealer celebrates an incredible 25% increase in AMG units with approx. 1,200 units sold. A remarkable total of approximately 7,000 passenger cars were delivered in 2015 leading to the impressive market capture.
Boosting the overall sales performance was the Commercial Vehicles department that recorded a significant increase in the sale of Mercedes-Benz vans, with an increase of 47.05% with approximately 250 units sold compared to 170 units in the previous year.
Gargash Enterprises, General Manager, Karl- Johan Sandesjo said “It is a great honor for Gargash Enterprises to be awarded the best in three categories among all dealers in the GCC and Levant. Keeping our focus strong on performance and customer satisfaction, we have achieved the desired numbers. These awards by Daimler are a proof of our hard work and dedication, and we will continue to keep the momentum going.”
The sales performance has led the organization to the acquisition of 3 awards for Best Sales Year Ever on passenger cars, Best Certified Pre-owned sales Performance and Best PR Activation in 2015, at the Daimler Regional Awards Night held at Ritz Carlton JBR.
Gargash Enterprises’ exclusive Star Programme with special facilities and payment options continues to attract customers as it did throughout last year. Not losing momentum the Used Cars division delivered an exceptional number of 2,000 units which also earned the company an esteemed award by Daimler for the best performance in the region.
The triumphant figures of 2015 had a great contribution from the launch of the new SUV models; GLE, GLE Coupé and GLC and the introduction of the exciting GLA & CLA models earlier last year. While the new 4-door CLA Coupé made its mark in the world-class Mercedes-Benz lineup with its supersonic design, the all-new GLA inaugurated a new era attracting new entries and expanding market share for Mercedes-Benz in the crossover segment.
The proud custodians of the Mercedes-Benz brand have flourished over the years delivering the essence of the brand impeccably. With major new launches lined up for this year, Gargash Enterprises is all set to feed its customers’ appetite for technology. The C- Coupé, SLC, all-new V-Class and AMG 450 engines, are next to be unveiled and join the lineup of cars at Gargash Enterprises in 2016.