GMC sales up 24% in UAE for Q1
Strong vehicles are producing strong sales results in the UAE with GMC posting 24% growth in sales for Q1 when compared with the same period last year.
UAE drivers continue to have a strong affinity for the iconic GMC brand, which has history spanning over a hundred years in the region. The 24% overall increase was driven by particularly high growth from the brand’s much loved SUVs.
The GMC Yukon and its high trim spec version, the luxurious Yukon Denali continue to be a perennial favorite of UAE drivers. In Q1 UAE GMC dealers sold twice as many Yukon and Yukon Denalis as they did in Q1 2013. There was also 40% growth for its larger counterpart, the Yukon XL and Yukon XL Denali.
The ever-popular Sierra pickup and fleet sales of the Savana van were also key contributors to the quarterly performance.
The sales growth seen in the first part of the year is a sign of things to come. The introduction of the new-look, next generation of GMCs is expected to boost sales and growth even further.
“There are big developments on the horizon for GMC,” says Nadim Ghrayeb, Regional Brand Manager for GMC. “The 2015 Sierra heavy duty model is about to hit the showroom floor in May and the anticipation and excitement for the all-new Yukons is palpable.”
The wait will soon be over; the 2015 Yukon and Yukon XL (including the Denali models) will be launched in July.
“The new look 2015 lineup is true to GMC’s ‘commands respect’ tagline. They’re strong and highly capable but also offer all the features and comforts that our customers demand,” Ghrayeb says.
Mohammed Al Fayyad
Regional Communications Manager
GM Middle East
Tel (+9714) 314 3410
Corporate and Internal Communications Manager
GM Middle East
Tel (+9714) 314 390