Mothers out and about: Ford keeps families in mind

March 22, 2017 12:34 pm

Industry study finds affluent Gen-Xers flocking to the 365-horsepower Explorer Sport, shown here in Magnetic Metallic. (Image supplied)

* Ford discovers car feature that mothers need and appreciate

* Mothers are always hand-full, either with a bay or its accompanying excess baggage

* Safety is one o the most important aspects for a mum when choosing a car

 

Being a mother is arguably the hardest, yet most rewarding, job in the world. A little help, however, is always welcome. Speaking with Ford moms, we have discovered the car features that moms find faultless.

Many first-time moms are quick to realise that your hands are, somehow, always full – either with a baby or its accompanying excess baggage now required to run simple tasks. Though often taken for granted, Ford has been incorporating assistive technologies for years; easy keyless entry into the vehicle via the touch of a button, a hands-free liftgate, one-touch power fold second seats or tumble third-row seats, can all make a mommy’s life a little easier.

As children grow, so too do their needs and means for distraction. While a new mother will benefit from hands-free liftgates and keyless entry, those moms with kids that can speak in full sentences and fascinating conversations find built-in power outlets priceless, keeping smartphones and tablets fully-charged and the little ones distracted enough to not require your attention, which is very much required for the road. Easy connection to Ford’s SYNC three infotainment system for tech-savvy pre-teens is another distraction tactic to ensure moms enjoy a quiet, calm journey.

When choosing a car

Inevitably, and it doesn’t matter what age the children are, safety is one of the most important aspects for a mum when choosing a car. With younger kids in the car, despite a mom’s staggering ability to multitask, you will be distracted, whether you like it or not. Ford’s radar-based BLIS with Cross-Traffic Alert system, and adaptive cruise control with collision warning and brake support, are invaluable when attention to the road has waned, for even a split second.

Though someday the little tykes stop being your tiny toddler, they battle through pre-teen tensions and teenager tantrums, they will always be your baby. And when they get their own licence, Ford’s MyKey® can reassure an experienced mother that her choice in car has been the right one to guarantee the safety of her child, even when she’s not watching.

To many mothers, a self-driving Ford is top of the wish list. While the future leans toward a driverless society – a direction Ford is taking– soon mothers can look forward to the freedom to give their undivided attention to their little ones en route to their destination, enjoying a stress-free ride together.

Tags:

AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



AMEinfo EXPERTS