Q-Auto reveals upscale showroom in Qatar
Q-Auto, the official dealer of Audi and Volkswagen in Qatar, proudly announces the official opening of two high caliber showrooms.
The trusted automobile dealer held an impressive opening in the presence of Their Excellencies Sheikhs, Qatari Ministers and high ranking officials. Amongst the attendees were also Mr. Christian Klingler, Member of the Group Board of Management for Sales and Marketing at Volkswagen AG, Trevor Hill, Managing Director of Audi Middle East, Thomas Milz, Managing Director of Volkswagen Middle East and many other distinguished guests.
With 30 Audi vehicles and 33 Volkswagen cars on display, the Audi and Volkswagen showrooms combined, span over 6,200 square meters in floor space, making them two of the largest car brand showrooms in Qatar. Both dealerships are positioned side by side and can be easily spotted when driving through Salwa road.
Commenting on the showroom opening, HE Sheikha Hanadi Bint Nasser Bin Khaled Al Thani, Chairman of Q-Auto, said, “We are honored to share this memorable milestone with our distinguished guests from around the world. The opening of the showrooms represents the commitment and tenacity of Q-Auto to deliver new standards of excellence, as we gain momentum in the automotive business.
“We have opened two of the largest showrooms in the country as a result of the exceptional growth that we have experienced since our operations began. We are looking forward to further expanding our facilities in the near future.”
Mr. Christian Klingler, Member of the Group Board of Management for Sales and Marketing at Volkswagen AG, said, “This evening we witness the showcase of Q-Auto’s ambition, hard work and loyalty with the opening of the brand new Audi & Volkswagen Showrooms in Qatar. This achievement represents both great recognition and motivation for me. It goes beyond the point of proving that Q-Auto is and will remain a strong, undisputed partner in the Qatari market for Volkswagen Group.”
Trevor Hill, Managing Director of Audi Middle East, said: “Audi is the fastest growing German premium brand in the Middle East and Qatar is an important driving force on the route to achieving our goal to sell 20,000 cars annually by 2020.”
In 2014 Audi will continue to focus on strengthening its infrastructure backbone. “We are pleased to see the brand in Qatar thriving, and are certain that Q-Auto will continue to focus on strengthening the Audi brand identity, in line with the company’s strategy of sustainable growth,” Hill continues.
Thomas Milz, Managing Director, Volkswagen Middle East, said: “While we are in the business of selling cars, our remit stretches much further than that. Our customers are our number one priority and providing them with world class, innovative products and services to match, is at our core and our aim is to reflect that across all markets.
“This is of particular relevance here in Qatar where our local partner Q-Auto, have invested in this new state-of-the-art Volkswagen showroom. It is this type of investment that is key to ensuring Volkswagen deliver Service Excellence to all our customers. We look forward to the exciting years ahead for Volkswagen here in Qatar.”
The sophisticated showrooms incorporate unique architectural concepts that have been implemented in line with international standards. The Audi and Volkswagen dealerships will have a combined number of over 200 dedicated employees, working towards ensuring customer service excellence.
The Audi showroom accentuates the lines of luxury, elegance and comfort; the interior setup entwines a clean-lined black, grey and white color scheme in which the brand identity is reflected through. In addition, comfortable white lounge areas are situated across the showroom with the walls displaying interactive touch screens.
Positioned on the left hand side is the Volkswagen showroom, which incorporates the design of a new modular concept. The portal of the new dealership is inviting, friendly and open, serving as the brand’s global architectural calling card. Lined with blue and white walls, the showroom exudes a youthful and over all sporty appearance.
Kevin Hughes, General Manager of Q-Auto Qatar commented on the reveal by saying: “The current expansion is a result of how both brands have progressed in the recent years, with Audi growing at approximately 59 % and Volkswagen increasing by over 58% since 2012. Our investment in the upscale showroom not only reflects the confidence and success of Q-Auto, but it also symbolizes our resolve to place the most sought after ranges before our customers.”
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