SWISS relaunches its virtual world
Swiss International Air Lines has totally relaunched its online presence. The radically-redesigned swiss.com is one of the first airline websites in the world to be “fully responsive” (meaning it will adapt its display and content to the user’s device), while the new “World of SWISS” will offer a new online brand and product experience.
The ways people plan their travels and book their flights have changed dramatically over the last few years, with a growing trend towards online sales and reservation channels. To meet these changed customer needs, SWISS has now totally revised its online presence on its swiss.com website. With its fully responsive design, the new swiss.com will automatically adapt its display, content and functions to the device being used by each site visitor.
“The new swiss.com redesign is the next generation of our online booking platform. The relaunched travel website offers everything from inspiration, to booking of flights and services, trip preparation and destination advise. It’s your personalised online travel agency,” said Mr. Mark Pey the Country Manager for UAE & Oman.
Personalized online advice
The new website is substantially more user-friendly, and features numerous new functions. The travel-related content in the “Prepare” and “Fly” sections is now automatically personalized to provide information boxes that are individually tailored to the customer’s desired routing. The “Explore” section, meanwhile, offers insightful crew tips and further details of local hotels, sights, shops and restaurants at and around 77 SWISS destinations. And all this extensive information is supplemented by additional content from partners Google Places, Foursquare and Tripadvisor, all to help the user select and research their travel destination.
As a further highlight SWISS is providing its customers with a totally new app that is downloadable to their iPad. The new app offers personalized air travel information that is tailored to their trips – so the user can, for example, view details of the relevant baggage and immigration provisions, the current local weather at their destination or their present Miles & More mileage balance, all in their personal iPad logbook. The new facility can be used either online or offline, too. And the logbook will further store all flight details, giving the user a handy overview of all their past travel on SWISS and its codeshare partners.
The highlight: “World of SWISS”
SWISS is also using its new swiss.com website to offer its customers an entirely new online brand and product experience. “World of SWISS” takes them on a scrollable virtual journey that presents the company as “The Airline of Switzerland” through a variety of different themes. The new feature also underscores SWISS’s close alignment and commitment to Swiss values and traditions.
The themes presented connect various images and video features to SWISS’s products and services. The visitor can, for instance, follow a typical working day for a SWISS crew member, or experience a takeoff and a landing from the cockpit perspective. SWISS also offers insights into its inflight cuisine, explaining the concepts behind it and how its products (such as the popular SWISS chocolate bars) are made. Here, too, SWISS’s “Swissness” comes to the fore: the information is linked to a map of Switzerland showing where its various suppliers are located.
At a further level, customers will find extensive information on the SWISS aircraft fleet. Selecting a particular aircraft type will present numerous technical details, the registrations of the various fleet members, backgrounds to their namings and more. As a further intriguing attraction, an interactive world map is soon to be added showing where every SWISS aircraft is currently located.
Swiss International Air Lines (SWISS) is Switzerland’s national airline, serving 84 destinations in 40 countries from Zurich, Basel and Geneva and carrying some 16 million passengers a year with its 91-aircraft fleet. The company’s Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive consignments to around 120 destinations in over 80 countries.
As the airline of Switzerland, SWISS embodies the country’s traditional values, and is committed to delivering the highest product and service quality. With its workforce of 8,250 personnel, SWISS generated total operating income of CHF 5.17 billion in 2013. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline network.
Swiss International Air Lines Ltd.
Manager: Marketing, Public Relations, Customer Service UAE & Gulf
P.O. Box, 29322, Dubai
Phone: 04 3816 111
Fax: +04 3816 171