Accor signs management agreement with Hiranandani Group for ibis Styles in Dubai Business Bay
Accor Hotel Services Middle East, one of the leading hospitality groups, has signed a management agreement with the Hiranandani Group, one of India’s largest real estate developers, to develop an ibis Styles hotel in Dubai, located alongside Business Bay Canal. The hotel will have 350 rooms and a view over Downtown Dubai.
“We are pleased to develop this new ibis Styles hotel with the Hiranandani Group and we look forward to a long-term partnership. The hotel’s modern design, attractive facilities and great location will help to service the needs of Dubai’s leisure and corporate guests,” said Christophe Landais, Chief Operating Officer for Accor HotelServices Middle East. “Dubai’s Tourism 2020 aims to bring in 20 million visitors every year, and we are well-placed as regional leader in the midscale and economy segments to capitalize on the increasing demand this will create. This signature fits perfectly into our strategy of strengthening our leadership in mid-market segments,” he added.
Darshan Hiranandani, Managing Director of the Hiranandani Group, commented: “We are pleased to have signed an agreement with Accor HotelServices Middle East, a prominent international hotel operator with significant expertise in the region. The ibis Styles brand is ideally positioned to take advantage of the growing demand for midscale and economy hotel rooms in Dubai.”
The ibis Styles Business Bay will be strategically located next to the bridge (currently under construction) that will connect Business Bay to Dubai’s Downtown area. The hotel is aiming at attracting the leisure segment from Downtown Dubai and the corporate segment from the Business Bay area.
“This agreement epitomizes the excellent synergy between the fashionable Ibis Styles branding and the superior location of a waterfront plot in one of Dubai’s hottest real estate developments. This is a unique opportunity to leverage real value a stone’s throw from Dubai’s strong attractions for both the leisure and the corporate markets, ” said John Podaras, a Partner at Hotel Development Resources (HDR).
The hotel is envisioned to have 350 modern-designed rooms, an all-day dining restaurant, a specialty restaurant and bar, lobby lounge, swimming pool, fitness center, and up to three meeting rooms. Design of the ibis Styles Business Bay is under process, with completion expected in mid-2016.
ibis Styles hotels are individually designed offering excellent value with the highest level of comfort. ibis Styles hotels belong to the ibis brand family and, along with ibis and ibis budget, believe in three key, complementary values of being modern, simple and focused on well-being.
Accor, as market leader in the economy segment, operates seven ibis-branded properties in the UAE. The ibis economy brand has proven itself as a favorite in the market, with guests well aware of its simple yet welcoming nature, guaranteeing the highest comfort in its category.
Landais concluded: “The ibis Styles in Business Bay represents the tenth ibis hotel under development, in addition to the 14 we currently operate in the Middle East. In Dubai alone, we currently operate 15 hotels, with ibis Styles Business Bay becoming the fifth under development in the emirate, reinforcing our position as leader in the region’s economy segment.”
Accor Middle East currently operates 65 hotels with more than 15,800 rooms in the region and has 31 hotels under development, bringing the number of properties to 96, thus closing in on its target to operate 100 hotels in the region within three years.
Accor, the world’s leading hotel operator, offers its guests and partners the dual expertise of a hotel operator and brand franchisor (HotelServices) and a hotel owner and investor (HotelInvest) with the objective of ensuring lasting growth and harmonious development for the benefit of the greater number.
With more than 3,600 hotels and 470,000 rooms, Accor welcomes business and leisure travelers in 92 countries across all hotel segments: luxury-upscale with Sofitel, Pullman, MGallery, and Grand Mercure, midscale with Novotel, Suite Novotel, Mercure and Adagio and economy with ibis, ibis Styles, ibis budget and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.
As the world’s top hospitality school, Accor is committed to developing the talents of its 170,000 employees in Accor brand hotels. They are the daily ambassadors of the culture of service and innovation that has driven the Group for over 45 years.
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